Charles & Keith x Dressx Bring Summer Vibes to Roblox
Charles & Keith x Dressx Bring Summer Vibes to Roblox
Charles & Keith x Dressx Bring Summer Vibes to Roblox
Charles & Keith x Dressx Bring Summer Vibes to Roblox
Charles & Keith x Dressx Bring Summer Vibes to Roblox
by Seif Seoudy
Market Analyst
How are fashion brands embracing digital platforms to enhance customer engagement?
Charles & Keith has partnered with digital fashion retailer Dressx to launch their Summer’s Calling collection in the virtual world of Roblox. Players can now dress their avatars in five digital pairs of shoes and five bags, all capturing the laidback, breezy essence of summer fashion.
Why This Matters to Marketers
By leveraging Roblox’s vast user base, Charles & Keith are connecting with younger, tech-savvy consumers, bringing physical fashion into the digital space. This move exemplifies how fashion brands can engage with the virtual generation and drive brand relevance in the metaverse.
As fashion steps into the digital realm, Mana can help you explore new avenues for customer engagement in the virtual world.
How are fashion brands embracing digital platforms to enhance customer engagement?
Charles & Keith has partnered with digital fashion retailer Dressx to launch their Summer’s Calling collection in the virtual world of Roblox. Players can now dress their avatars in five digital pairs of shoes and five bags, all capturing the laidback, breezy essence of summer fashion.
Why This Matters to Marketers
By leveraging Roblox’s vast user base, Charles & Keith are connecting with younger, tech-savvy consumers, bringing physical fashion into the digital space. This move exemplifies how fashion brands can engage with the virtual generation and drive brand relevance in the metaverse.
As fashion steps into the digital realm, Mana can help you explore new avenues for customer engagement in the virtual world.
How are fashion brands embracing digital platforms to enhance customer engagement?
Charles & Keith has partnered with digital fashion retailer Dressx to launch their Summer’s Calling collection in the virtual world of Roblox. Players can now dress their avatars in five digital pairs of shoes and five bags, all capturing the laidback, breezy essence of summer fashion.
Why This Matters to Marketers
By leveraging Roblox’s vast user base, Charles & Keith are connecting with younger, tech-savvy consumers, bringing physical fashion into the digital space. This move exemplifies how fashion brands can engage with the virtual generation and drive brand relevance in the metaverse.
As fashion steps into the digital realm, Mana can help you explore new avenues for customer engagement in the virtual world.
How are fashion brands embracing digital platforms to enhance customer engagement?
Charles & Keith has partnered with digital fashion retailer Dressx to launch their Summer’s Calling collection in the virtual world of Roblox. Players can now dress their avatars in five digital pairs of shoes and five bags, all capturing the laidback, breezy essence of summer fashion.
Why This Matters to Marketers
By leveraging Roblox’s vast user base, Charles & Keith are connecting with younger, tech-savvy consumers, bringing physical fashion into the digital space. This move exemplifies how fashion brands can engage with the virtual generation and drive brand relevance in the metaverse.
As fashion steps into the digital realm, Mana can help you explore new avenues for customer engagement in the virtual world.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners