INSIGHTS
INSIGHTS
Reports
Reports
Reports
GAMING AND CULTURAL MOMENTS
May 5, 2025
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania is deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences.
Read More
A DEEP DIVE INTO FINANCE X GAMING
Mar 31, 2025
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Read More
A DEEP DIVE INTO FAST FOOD X GAMING
Feb 7, 2025
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Read More
GAMING AND CULTURAL MOMENTS
May 5, 2025
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam elementum lectus et pellentesque commodo. Nunc vel dignissim massa. Sed arcu nunc, iaculis eu neque sed, egestas volutpat erat. Vivamus sagittis quam nec augue egestas, et congue est convallis. Integer facilisis efficitur dolor quis bibendum. Cras in velit lorem. Quisque eget eros convallis, luctus urna non, feugiat urna. Suspendisse elit nibh, congue eu rhoncus hendrerit, maximus a elit. Maecenas dictum arcu ut nisi eleifend gravida. Pellentesque porttitor scelerisque sem, eget placerat sapien fermentum ultrices.
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania is deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences.
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania is deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences.
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania is deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences.
Read More
A DEEP DIVE INTO FINANCE X GAMING
Mar 31, 2025
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam elementum lectus et pellentesque commodo. Nunc vel dignissim massa. Sed arcu nunc, iaculis eu neque sed, egestas volutpat erat. Vivamus sagittis quam nec augue egestas, et congue est convallis. Integer facilisis efficitur dolor quis bibendum. Cras in velit lorem. Quisque eget eros convallis, luctus urna non, feugiat urna. Suspendisse elit nibh, congue eu rhoncus hendrerit, maximus a elit. Maecenas dictum arcu ut nisi eleifend gravida. Pellentesque porttitor scelerisque sem, eget placerat sapien fermentum ultrices.
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Read More
A DEEP DIVE INTO FAST FOOD X GAMING
Feb 7, 2025
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam elementum lectus et pellentesque commodo. Nunc vel dignissim massa. Sed arcu nunc, iaculis eu neque sed, egestas volutpat erat. Vivamus sagittis quam nec augue egestas, et congue est convallis. Integer facilisis efficitur dolor quis bibendum. Cras in velit lorem. Quisque eget eros convallis, luctus urna non, feugiat urna. Suspendisse elit nibh, congue eu rhoncus hendrerit, maximus a elit. Maecenas dictum arcu ut nisi eleifend gravida. Pellentesque porttitor scelerisque sem, eget placerat sapien fermentum ultrices.
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Read More
Other Insights
Other Insights
Other Insights
Genshin Impact x KFC 2025: When Fried Chicken Enters Teyvat
Jul 4, 2025
One of the world’s most beloved RPGs just teamed up with one of the world’s most recognisable fast-food brands—and yes, it’s finger-lickin’ genius.
Read More
Honkai Star Rail x e.l.f.: When Fandom and Beauty Collide
Jul 4, 2025
Beauty and gaming just hit warp speed. e.l.f. Cosmetics has teamed up with Honkai: Star Rail, the interstellar RPG juggernaut from HoYoverse with 150M+ downloads, to launch a partnership that’s as bold as it is brilliantly targeted.
Read More
Rematch x Puma: Where Digital Football Meets Streetwear Credibility
Jul 4, 2025
When Rematch, the breakout arcade-style football game, launched its first branded collab, it didn’t just drop skins—it dropped a statement.
Read More
Sonic x McLaren: A Fast-Moving Lesson in Brand Synergy
Jul 4, 2025
When Sonic the Hedgehog and McLaren Racing partner up, it’s not just fan service—it’s marketing genius on wheels.
Read More
Why the Future of Marketing Might Be in the Passenger Seat: Audi x AirConsole
Jul 4, 2025
Audi’s partnership with AirConsole isn’t just a cool tech story—it’s a wake-up call for marketers. The car is becoming the next digital platform.
Read More
PUBG Mobile x Transformers: How PUBG got transformed?
Jun 26, 2025
In yet another bold example of platform-native brand storytelling, PUBG Mobile’s latest collaboration with Transformers is more than just a cosmetic update — it’s an IP power play.
Read More
VIEW MORE
VIEW MORE
Genshin Impact x KFC 2025: When Fried Chicken Enters Teyvat
Jul 4, 2025
One of the world’s most beloved RPGs just teamed up with one of the world’s most recognisable fast-food brands—and yes, it’s finger-lickin’ genius.
Read More
Honkai Star Rail x e.l.f.: When Fandom and Beauty Collide
Jul 4, 2025
Beauty and gaming just hit warp speed. e.l.f. Cosmetics has teamed up with Honkai: Star Rail, the interstellar RPG juggernaut from HoYoverse with 150M+ downloads, to launch a partnership that’s as bold as it is brilliantly targeted.
Read More
Rematch x Puma: Where Digital Football Meets Streetwear Credibility
Jul 4, 2025
When Rematch, the breakout arcade-style football game, launched its first branded collab, it didn’t just drop skins—it dropped a statement.
Read More
Sonic x McLaren: A Fast-Moving Lesson in Brand Synergy
Jul 4, 2025
When Sonic the Hedgehog and McLaren Racing partner up, it’s not just fan service—it’s marketing genius on wheels.
Read More
Why the Future of Marketing Might Be in the Passenger Seat: Audi x AirConsole
Jul 4, 2025
Audi’s partnership with AirConsole isn’t just a cool tech story—it’s a wake-up call for marketers. The car is becoming the next digital platform.
Read More
PUBG Mobile x Transformers: How PUBG got transformed?
Jun 26, 2025
In yet another bold example of platform-native brand storytelling, PUBG Mobile’s latest collaboration with Transformers is more than just a cosmetic update — it’s an IP power play.
Read More
VIEW MORE
VIEW MORE
VIEW MORE
VIEW MORE
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners