
INSIGHTS

INSIGHTS
Reports
Reports
Reports
A DEEP DIVE INTO FAST FOOD X GAMING
Feb 7, 2025
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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A DEEP DIVE INTO FAST FOOD X GAMING
Feb 7, 2025
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In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
In Vol. 1 we look into the intersection of gaming and fast food. Gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Read More
Other Insights
Other Insights
Other Insights

Moonleaf Tea Shop x Mobile Legends: Bang Bang Neighborhood Adventure
Feb 3, 2025
Moonleaf Tea Shop has teamed up with Mobile Legends: Bang Bang (MLBB) to launch the Neighborhood Map, an innovative in-game feature that connects players to real-world Moonleaf branches. This partnership offers gamers and milk tea lovers a unique way to earn exclusive rewards while enjoying their favorite drinks and playing MLBB.
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Monopoly GO! x Rugby Six Nations
Feb 3, 2025
Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.
Read More

Fanta x Xbox Bring a Splash of Color to Gaming
Feb 3, 2025
Fanta has partnered with Xbox to launch a vibrant, limited-edition campaign across eight Coca-Cola HBC markets, bringing more color and excitement to gamers. Under the tagline “Play with the color you WANT”, the activation features six custom Xbox Series X consoles and wireless controllers inspired by popular Fanta flavors: Orange, Lemon, Exotic, Fruit Twist, Grape, and Lemon-Elderflower.
Read More

Bundesliga Brings German Football to Roblox in Groundbreaking Experience
Jan 21, 2025
The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.
Read More

Honkai Star Rail Teams Up with KFC for Chinese New Year Celebration
Jan 17, 2025
Honkai Star Rail has partnered with KFC for an exclusive collaboration in China to celebrate Chinese New Year 2025. Featuring popular in-game characters Jiaoqiu (Fire) and Feixiao (Wind), this limited-time event blends gaming culture with the festive season through unique merchandise and themed food items.
Read More

Pringles Partners with Super Mario for a Nostalgic Campaign
Jan 17, 2025
Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.
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Moonleaf Tea Shop x Mobile Legends: Bang Bang Neighborhood Adventure
Feb 3, 2025
Moonleaf Tea Shop has teamed up with Mobile Legends: Bang Bang (MLBB) to launch the Neighborhood Map, an innovative in-game feature that connects players to real-world Moonleaf branches. This partnership offers gamers and milk tea lovers a unique way to earn exclusive rewards while enjoying their favorite drinks and playing MLBB.
Read More




Monopoly GO! x Rugby Six Nations
Feb 3, 2025
Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.
Read More




Fanta x Xbox Bring a Splash of Color to Gaming
Feb 3, 2025
Fanta has partnered with Xbox to launch a vibrant, limited-edition campaign across eight Coca-Cola HBC markets, bringing more color and excitement to gamers. Under the tagline “Play with the color you WANT”, the activation features six custom Xbox Series X consoles and wireless controllers inspired by popular Fanta flavors: Orange, Lemon, Exotic, Fruit Twist, Grape, and Lemon-Elderflower.
Read More




Bundesliga Brings German Football to Roblox in Groundbreaking Experience
Jan 21, 2025
The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.
Read More




Honkai Star Rail Teams Up with KFC for Chinese New Year Celebration
Jan 17, 2025
Honkai Star Rail has partnered with KFC for an exclusive collaboration in China to celebrate Chinese New Year 2025. Featuring popular in-game characters Jiaoqiu (Fire) and Feixiao (Wind), this limited-time event blends gaming culture with the festive season through unique merchandise and themed food items.
Read More




Pringles Partners with Super Mario for a Nostalgic Campaign
Jan 17, 2025
Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.
Read More
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A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners

level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners

level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners

level up your media buys with player-centric formats.

NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners

level up your media buys with player-centric formats.

NOW AVAILABLE
A DEEP DIVE INTO FAST FOOD X GAMING
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners