Activision has partnered with Netflix to bring the world of Squid Game 2 into Call of Duty: Black Ops 6 and Warzone. The collaboration introduced limited-time modes inspired by the series’ intense survival games, such as "Red Light, Green Light" and "Tug of War," adapted to Call of Duty’s high-octane gameplay mechanics. Exclusive cosmetics—including operator skins of the guards' pink jumpsuits, the Front Man, and the green tracksuits of participants—were also made available, alongside themed weapon blueprints and other rewards.

The American Egg Board (AEB) brought its Meant to Be Broken campaign to Roblox with the launch of the Tower of Eggs. This in-game activation allowed players to explore four obstacle-course levels inspired by real egg recipes, like Sausage, Egg & Cheese Roll-Ups and Ramen Carbonara. Players could unlock egg-themed avatar gear such as sunny-side shades and yolk hero capes by completing challenges across popular Roblox games.

Xbox teamed up with Netflix and SCUF Gaming to unveil custom controllers inspired by the hit series Squid Game Season 2. This collaboration delivered two limited-edition controllers, each designed to represent key elements of the show’s iconic imagery: the players and the guards.

Adidas has teamed up with football icon David Beckham to launch an exclusive digital collection on Roblox, bringing style, sport, and imagination into the metaverse. The collaboration introduces a mix of fashion-forward and football-inspired user-generated content (UGC), offering fans a chance to explore Beckham’s legacy in a vibrant, interactive space.

Pizza Hut China’s partnership with Tencent’s Dungeon & Fighter: Origins brought gamers and food lovers together with an audacious creation: the Goblin Pizza. This limited-edition menu item, available for a brief time, became a viral sensation for its unique concept and bold flavors.

PUBG Mobile has teamed up with the globally recognized luggage brand American Tourister for a unique partnership combining in-game experiences with exclusive real-world products.