Moonleaf Tea Shop has teamed up with Mobile Legends: Bang Bang (MLBB) to launch the Neighborhood Map, an innovative in-game feature that connects players to real-world Moonleaf branches. This partnership offers gamers and milk tea lovers a unique way to earn exclusive rewards while enjoying their favorite drinks and playing MLBB.

Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.

Fanta has partnered with Xbox to launch a vibrant, limited-edition campaign across eight Coca-Cola HBC markets, bringing more color and excitement to gamers. Under the tagline “Play with the color you WANT”, the activation features six custom Xbox Series X consoles and wireless controllers inspired by popular Fanta flavors: Orange, Lemon, Exotic, Fruit Twist, Grape, and Lemon-Elderflower.

The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.

Honkai Star Rail has partnered with KFC for an exclusive collaboration in China to celebrate Chinese New Year 2025. Featuring popular in-game characters Jiaoqiu (Fire) and Feixiao (Wind), this limited-time event blends gaming culture with the festive season through unique merchandise and themed food items.

Snack giant Pringles has teamed up with Nintendo’s iconic Super Mario franchise to launch a playful campaign. Super Mario, Luigi, and other beloved characters will appear on Pringles cans across popular flavors like Original, Salt and Vinegar, Texas BBQ, and Sour Cream and Onion. As part of the collaboration, consumers have the chance to win a Nintendo Switch with every purchase, while a limited-edition mystery flavor in a silver can—featuring Mario’s signature mystery block—invites fans to guess the flavor for a chance to win a trip to New York City.