Mana Partners
Make Lore.
Not Noise.
Make Lore.
Not Noise.
// Part of Mana Group
// Part of Mana Group
// Part of Mana Group
About Us
In the worlds of gaming, music and sport, attention can't be rented — it must be earned.
Mana is a strategy consultancy and creative studio that moves brands from interruption to cultural participation.
We build cultural infrastructure — the strategy, partnerships, assets and experiences that turn a sponsor on the sidelines into a character in the canon.
We don't just unlock new audiences.
We Unlock New Realms.
In the worlds of gaming, music and sport, attention can't be rented — it must be earned.
Mana is a strategy consultancy and creative studio that moves brands from interruption to cultural participation.
We build cultural infrastructure — the strategy, partnerships, assets and experiences that turn a sponsor on the sidelines into a character in the canon.
We don't just unlock new audiences.
We Unlock New Realms.
Selected
Work
Roger Salhab, General Manager, Garnier SAPMENA
Garnier's move into gaming is more than skin-deep, it's about unlocking the next generation. Mana - with their strategic clarity and creative vision - has enabled us to show up authentically and meaningfully in that space.
Garnier's move into gaming is more than skin-deep, it's about unlocking the next generation. Mana - with their strategic clarity and creative vision - has enabled us to show up authentically and meaningfully in that space.
It's player-first, always
We chose Mana for their unique, player-first approach. it’s what makes their work genuinely authentic
Amrita Randhawa, Publicis
Remaining authentic
Mana are deeply knowledgeable when it comes to gaming and how players behave differently across markets.
Sajib Bose, Kellogg's
Unrivalled professionalism
Mana have been incredible mentors to the founders in the Brinc Launchpad Luna Accelerator.
Patricia Auer, Brinc
Nobody comes close to Mana
We’ve explored gaming for over five years, and no one matches Mana’s credibility or understanding of the gaming world.
Grace Italiaander, Diageo
It's player-first, always
We chose Mana for their unique, player-first approach. it’s what makes their work genuinely authentic
Amrita Randhawa, Publicis
Remaining authentic
Mana are deeply knowledgeable when it comes to gaming and how players behave differently across markets.
Sajib Bose, Kellogg's
Unrivalled professionalism
Mana have been incredible mentors to the founders in the Brinc Launchpad Luna Accelerator.
Patricia Auer, Brinc
Nobody comes close to Mana
We’ve explored gaming for over five years, and no one matches Mana’s credibility or understanding of the gaming world.
Grace Italiaander, Diageo
It's player-first, always
We chose Mana for their unique, player-first approach. it’s what makes their work genuinely authentic
Amrita Randhawa, Publicis
Remaining authentic
Mana are deeply knowledgeable when it comes to gaming and how players behave differently across markets.
Sajib Bose, Kellogg's
Unrivalled professionalism
Mana have been incredible mentors to the founders in the Brinc Launchpad Luna Accelerator.
Patricia Auer, Brinc
Nobody comes close to Mana
We’ve explored gaming for over five years, and no one matches Mana’s credibility or understanding of the gaming world.
Grace Italiaander, Diageo
Latest
Blogs
Mana Partners
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