BRANDS X GAMING & ESPORTS

Based in Singapore, we collaborate with the top gaming and consumer brands in Asia-Pacific; helping them to unlock new communities, new opportunities and to grow their businesses through game-changing partnerships and programmes 

BRAND

STRATEGY

We help brands to navigate the complex ecosystem of Gaming, and to define their Gaming and Esports strategy; unlocking sponsorship, content, media, IP rights, event and activation opportunities with teams, talent, tournament operators and media platforms

MEDIA

SOLUTIONS

We create new opportunities for brands to connect with players, be that in-game, through our partnerships with AdColony, or in-stream/channel, directly through our own solution, which delivers scalable media inventory in key creator, streamer and pro team channels 

COMMERCIAL

STRATEGY & BD

With our considerable experience on both the buy and sell sides of the equation, we can help teams and rights owners to craft your product & pricing strategy, your Go To Market materials and bring you new partnership, sponsorship, and business opportunities

LEADERSHIP TEAM

We have a diverse and highly experienced team, delivering

strategic leadership through to executional excellence  

JAMIE LEWIN

Managing Partner and 

Chief Strategy Officer

Previously

Head of Partnerships, Esports

Southeast Asia & Greater China 

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Head of Innovation, APAC 

Nike Lead, SEA + India

Mindshare (WPP)

MIKE KANG

Managing Partner and 

Chief Operating Officer

Head of Business Development 

Electronic Arts, APAC 

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Senior Manager, Business Development 

Samsung Electronics, Global

PHILIBERT SANTHANARAJ

Director of 

Marketing Partnerships

Regional Head of Operations

MET International

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Asia Events Manager

ESL-Turtle

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