How is Fortnite bringing wrestling royalty to the island?

Fortnite has officially launched its WWE collaboration, bringing two of wrestling's biggest stars - The Undertaker and Cody Rhodes - to the battle royale. The crossover arrives just in time for WrestleMania 2025, blending sports entertainment with Fortnite's signature gameplay.

What Makes This Collaboration Stand Out

The WWE pack features:

• The Undertaker Skin: With both 'Ring Gear' and 'Entrance Gear' styles, plus toggleable hat and glowing 'Deadman Eyes'

• Cody Rhodes Skin: Featuring his iconic robe and 'American Nightmare' aesthetic

• Authentic Accessories: Including Taker's Urn Back Bling and shovel Pickaxe, plus Cody's Nightmare Mantle and cutlass

• Signature Emotes: 'Urn'd Respect' for Undertaker and 'Woooaahh!' for Cody

The collaboration trailer perfectly captures WWE's spectacle, showing Fish Thicc getting Tombstone Piledrived by the Deadman himself.

Why It Matters to Marketers

This partnership demonstrates how to maximise cultural moments through gaming collaborations. By timing the release with WrestleMania - WWE's biggest annual event - Epic Games ensures maximum visibility and engagement. The attention to authentic details (toggling Undertaker's eyes, Cody's signature mannerisms) shows respect for the IP that resonates with wrestling fans. Most importantly, it proves how gaming platforms like Fortnite can extend real-world entertainment events into digital spaces, creating crossover experiences that appeal to both gaming and wrestling audiences simultaneously.

Want to body-slam your marketing goals with gaming collaborations? Mana can help you go the distance.