One of the world’s most beloved RPGs just teamed up with one of the world’s most recognisable fast-food brands—and yes, it’s finger-lickin’ genius.

The Genshin Impact x KFC 2025 collaboration is more than just a gimmick. It’s a fully integrated campaign with in-game skins, real-world promotions, and co-branded challenges—designed to connect gaming culture with pop-brand loyalty at scale.

And if it feels familiar, it’s because this is a global upgrade to the wildly successful China-exclusive collab from 2021.

What’s Actually Happening

• Mid-2025: Limited-time in-game event featuring KFC-themed quests and cosmetics.

• Exclusive Skins: Outfits inspired by KFC’s signature red, white, and crispy branding.

• Food-themed Items: Consumables and furniture for your in-game world.

• KFC Promotions: Real-world tie-ins like discounts, collectables, and themed meals.

• New Characters/Quests: Special missions to unlock the limited rewards.

Why This Collab Actually Works

• Genshin Impact has over 13+ million monthly active players worldwide

• KFC is in 150+ countries, including huge Genshin markets like the U.S., SEA, and MENA.

• Fast food and gaming share a key audience: urban, mobile-first Gen Z and Millennial fans who value convenience, collectibility, and culture.

How to Measure Success

• Cosmetic adoption rate in-game (who's wearing the KFC skins?)

• Foot traffic + order volume in KFC locations tied to the event

• Redemption data on KFC x Genshin collectibles or meal tie-ins

• Engagement rates on social platforms using branded hashtags

• UGC: Fan art, memes, cosplay, and content featuring collab characters/items

Final Take

This is more than a quirky team-up. It's a multi-channel fan activation that fuses play, food, and fandom—with rewards both on-screen and off.

KFC becomes a lore-relevant extension of Teyvat. Genshin becomes a cultural bridge between anime fantasy and real-world fun.

This is what fandom marketing looks like when it goes full 5-star.

Want to bring your brand into the gaming world? Talk to us at Mana Partners. We'll help make it happen.