When Rematch, the breakout arcade-style football game, launched its first branded collab, it didn’t just drop skins—it dropped a statement.

Partnering with Puma, a global sportswear giant deeply rooted in both football and street culture, Rematch introduced its first cosmetics pack: full in-game Puma kits, shin guards, and boots modelled on Puma’s real-world Future line.

And just like the game itself, the collab moves fast, looks sharp, and doesn’t waste time on tradition.

Why This Collab Matters

• 92,000+ concurrent players on Day 1 (SteamDB)—Rematch had eyes on it from the start.

• Puma isn’t just fashion—it’s performance, especially in football.

• The collab hits cultural overlap: gamers who love fast play and players who love fashion as expression.

• Branded skins aren’t throwaway cosmetics—they’re social currency.

What Makes This Powerful

• Customisation becomes identity: Puma gear lets players flex their personal style mid-match.

• Performance meets play: The Puma Future boots aren’t just branded—they’re modelled after elite athletic gear.

• Organic alignment: Puma lives in football and fashion, and now it lives in Rematch.

How to Measure Success

This isn’t about sales—it’s about sticky identity and visible brand presence:

• % of players using Puma kits in matches

• UGC (user-generated content) featuring Puma gear in highlight reels

• Engagement metrics on collab announcements and patch notes

• Retention increase post-skin drop

• Bounce in brand affinity for Puma among Gen Z gamers

Not Just Flash—Also Fixes

While the collab grabbed attention, Sloclap didn’t forget the fundamentals:

• Fixed stamina exploits like the “Dolphin Dive”

• Smoothed out wall climbing glitches

• Improved replay camera and match stability

Final Whistle

This isn’t just a sportswear drop—it’s a blueprint.

Real-world identity, virtual expression, and high-speed competition now play on the same field.

And with more content coming soon, Rematch isn’t just wearing Puma—it’s running with it.

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