Audi’s partnership with AirConsole isn’t just a cool tech story—it’s a wake-up call for marketers. The car is becoming the next digital platform. And with in-motion gaming now live in select Audi models, the passenger seat just became prime real estate for engagement.

Passengers can now play games like Pictionary™ Car Party using their phones as controllers while on the move. No extra hardware. No awkward setup. Just scan a QR code on the infotainment screen and start playing.

Why This Matters for Marketers

• Attention is the currency of modern marketing—and car passengers have time to spare.

• The average American spends over 300 hours/year in their car (AAA Foundation).

• Mobile gaming accounts for over 50% of the global gaming market.

• There are 3.4 billion gamers globally—almost half the planet.

Audi’s Smart Play

• Reclaims idle time during rides with safe, shared experiences.

• Enables multiplayer fun—up to four players per session.

• Active Privacy Mode ensures the driver stays focused (by digitally hiding the screen).

• Live in A5, Q5, A6, and Q6 e-tron models with Android-based systems.

What Marketers Should See

• This isn’t a feature. It’s a platform for branded entertainment.

• Already includes titles from Mattel, Sony Pictures, and Team17.

• Unlocks new formats: branded trivia, sponsored challenges, and product-linked rewards.

How to Measure Success

• Game sessions per trip

• Time spent in gameplay

• Top performing IPs (branded titles vs. original games)

• Family engagement metrics (multi-device connections)

Final Word

Don’t wait until your audience gets home.
Meet them on the road. Engage them between destinations.

This isn’t just a gimmick—it’s a shift in consumer attention.

Want to bring your brand into the gaming world? Talk to us at Mana Partners. We'll help make it happen.