What happens when one of India’s most beloved casual games steps into the battlegrounds? CookieRun India just dropped a multiplayer mode and a BGMI crossover on the same day — and it’s a double move built for cultural relevance and community hype.
What’s actually happening
A first-ever collaboration with BGMI
To celebrate India’s gaming culture, CookieRun India has partnered with BATTLEGROUNDS MOBILE INDIA to introduce:
The Lone Survivor Cookie
The Air Drop Pet
Both are available in the free tier of the Cookie Pass, giving players BGMI-inspired content without spending.
The collaboration follows CookieRun India being awarded “Best Game” and “Best Pick Up & Play” in the Google Play Best of 2025 Awards — a strong signifier of its cultural traction in the market.
Why this collab actually works
This partnership connects two massive fanbases in India:
BGMI’s competitive battleground players and CookieRun’s casual, social community.
It works because:
It brings together two formats — battle royale and casual running — in a way that feels fresh, light, and celebratory
The content is accessible through the free tier, maximising reach
Party Run introduces a more competitive, multiplayer dimension that aligns naturally with BGMI’s culture
It positions CookieRun India as not just a casual game, but a growing hub for skill-based play
By blending India’s biggest gaming IP with a rising local favorite, the crossover drives cultural relevance and deepens CookieRun’s footprint in the market.
How to measure success
The strongest KPIs for this activation include:
Cookie Pass completion rates, especially for the free-tier BGMI rewards
Social content spikes around Lone Survivor Cookie and Airdrop Pet
Leaderboard activity and progression across Party Run
Community sentiment and UGC around the crossover
The Final Take
CookieRun India’s BGMI collaboration is a smart fusion of skill, social play, and cultural alignment. It elevates CookieRun into a more competitive space while tapping into one of India’s most iconic gaming communities.
If you want to design gaming activations that blend cultural insight, gameplay innovation, and community-first creativity — talk to Mana Partners.
سيف سعودي
نحن نبني علامات تجارية تتحدث بلغة اللاعبين - أصيلة، مثيرة، ولا تُنسى.
