LG Brings Xbox Gaming and Zoom Meetings to Cars with webOS

The LG x Xbox x Zoom partnership is redefining what it means to be on the move. Powered by LG’s webOS-based Automotive Content Platform (ACP), cars are evolving from vehicles into full-fledged entertainment and collaboration hubs.

At IAA Mobility 2025, LG revealed its bold vision: 20 million vehicles powered by ACP by 2030—integrating cloud gaming, streaming, and productivity into the in-cabin experience.

What’s Actually Happening

• Xbox in Cars: Access to hundreds of cloud-streamed games via Xbox Game Pass Ultimate and Bluetooth controllers.

• Zoom Integration: Native in-vehicle app enabling safer, on-the-go collaboration and meetings.

• Streaming Hub: Netflix, Disney+, YouTube, and more already available, with new services rolling out by end of year.

• Global Scale: Expanding ACP across passenger and commercial vehicles worldwide.

Why This Collab Actually Works

• Seamless extension: Builds on webOS success—240M smart TVs already powered worldwide.

• Gaming meets mobility: Passengers carry Xbox progress from living room to road trip.

• Work-life balance: Zoom transforms downtime into productivity without leaving the car.

• User-first innovation: Reduces friction and distraction while making travel time more valuable.

How to Measure Success

• Adoption rates of ACP across automotive brands.

• Engagement with Xbox gaming and Zoom usage inside vehicles.

• Expansion of global streaming content library.

• Consumer perception: shifting vehicles from “transportation” to “experience.”

Final Take

LG isn’t just upgrading dashboards—it’s rewriting the role of the car. By embedding Xbox and Zoom into ACP, vehicles become extensions of the living room and office, proving that the future of mobility is entertainment, collaboration, and connection on wheels.

Want to bring your brand into the gaming world? Talk to us at Mana Partners. We’ll help make it happen.