Building Authentic Connections: Engaging with the Gaming Audience
Building Authentic Connections: Engaging with the Gaming Audience
Building Authentic Connections: Engaging with the Gaming Audience
Building Authentic Connections: Engaging with the Gaming Audience
Building Authentic Connections: Engaging with the Gaming Audience
by Jamie Lewin
Co-Founder of Mana Partners
How can brands authentically connect with gamers?
Gamers value authenticity and community. A recent example is the collaboration between Yorkshire Tea and Xbox/PlayStation, where they released themed controllers. The collaboration, although unconventional, sold out quickly, demonstrating that authenticity and creativity can drive engagement (Socially Powerful).
By understanding gamer preferences and speaking their language, brands can foster genuine connections and long-term loyalty.
Why This Matters to Marketers
Authenticity is crucial in building trust with gaming audiences, who are often skeptical of overt advertising. Genuine connections lead to increased brand loyalty and advocacy.
Authenticity is key in the gaming world. Contact Mana to learn how to build meaningful relationships with your audience.
How can brands authentically connect with gamers?
Gamers value authenticity and community. A recent example is the collaboration between Yorkshire Tea and Xbox/PlayStation, where they released themed controllers. The collaboration, although unconventional, sold out quickly, demonstrating that authenticity and creativity can drive engagement (Socially Powerful).
By understanding gamer preferences and speaking their language, brands can foster genuine connections and long-term loyalty.
Why This Matters to Marketers
Authenticity is crucial in building trust with gaming audiences, who are often skeptical of overt advertising. Genuine connections lead to increased brand loyalty and advocacy.
Authenticity is key in the gaming world. Contact Mana to learn how to build meaningful relationships with your audience.
How can brands authentically connect with gamers?
Gamers value authenticity and community. A recent example is the collaboration between Yorkshire Tea and Xbox/PlayStation, where they released themed controllers. The collaboration, although unconventional, sold out quickly, demonstrating that authenticity and creativity can drive engagement (Socially Powerful).
By understanding gamer preferences and speaking their language, brands can foster genuine connections and long-term loyalty.
Why This Matters to Marketers
Authenticity is crucial in building trust with gaming audiences, who are often skeptical of overt advertising. Genuine connections lead to increased brand loyalty and advocacy.
Authenticity is key in the gaming world. Contact Mana to learn how to build meaningful relationships with your audience.
How can brands authentically connect with gamers?
Gamers value authenticity and community. A recent example is the collaboration between Yorkshire Tea and Xbox/PlayStation, where they released themed controllers. The collaboration, although unconventional, sold out quickly, demonstrating that authenticity and creativity can drive engagement (Socially Powerful).
By understanding gamer preferences and speaking their language, brands can foster genuine connections and long-term loyalty.
Why This Matters to Marketers
Authenticity is crucial in building trust with gaming audiences, who are often skeptical of overt advertising. Genuine connections lead to increased brand loyalty and advocacy.
Authenticity is key in the gaming world. Contact Mana to learn how to build meaningful relationships with your audience.
Back to Blog
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners