The Rise of Esports: A New Frontier for Brand Engagement
The Rise of Esports: A New Frontier for Brand Engagement
The Rise of Esports: A New Frontier for Brand Engagement
The Rise of Esports: A New Frontier for Brand Engagement
The Rise of Esports: A New Frontier for Brand Engagement
by Jamie Lewin
Co-Founder of Mana Partners
How are brands tapping into the esports revolution to engage millions?
Esports is rapidly becoming a central part of modern culture, with a global audience expected to reach 640 million by 2025. Brands are now finding innovative ways to connect with this passionate community.
A recent collaboration between G2 Esports and Ralph Lauren exemplifies this trend. The luxury fashion brand released a capsule collection featuring G2’s athletes and content creators at the LEC Summer Playoffs (Socially Powerful). This partnership not only enhanced G2's brand image but also allowed Ralph Lauren to engage with a younger, diverse audience.
Why This Matters to Marketers
Esports provides access to a young, engaged audience that is difficult to reach through traditional channels. By entering this space, marketers can build brand loyalty with a demographic that values authenticity.
Esports offers brands unparalleled opportunities to reach and resonate with younger audiences. Get in touch to find out how Mana can unlock new realms for your brand.
How are brands tapping into the esports revolution to engage millions?
Esports is rapidly becoming a central part of modern culture, with a global audience expected to reach 640 million by 2025. Brands are now finding innovative ways to connect with this passionate community.
A recent collaboration between G2 Esports and Ralph Lauren exemplifies this trend. The luxury fashion brand released a capsule collection featuring G2’s athletes and content creators at the LEC Summer Playoffs (Socially Powerful). This partnership not only enhanced G2's brand image but also allowed Ralph Lauren to engage with a younger, diverse audience.
Why This Matters to Marketers
Esports provides access to a young, engaged audience that is difficult to reach through traditional channels. By entering this space, marketers can build brand loyalty with a demographic that values authenticity.
Esports offers brands unparalleled opportunities to reach and resonate with younger audiences. Get in touch to find out how Mana can unlock new realms for your brand.
How are brands tapping into the esports revolution to engage millions?
Esports is rapidly becoming a central part of modern culture, with a global audience expected to reach 640 million by 2025. Brands are now finding innovative ways to connect with this passionate community.
A recent collaboration between G2 Esports and Ralph Lauren exemplifies this trend. The luxury fashion brand released a capsule collection featuring G2’s athletes and content creators at the LEC Summer Playoffs (Socially Powerful). This partnership not only enhanced G2's brand image but also allowed Ralph Lauren to engage with a younger, diverse audience.
Why This Matters to Marketers
Esports provides access to a young, engaged audience that is difficult to reach through traditional channels. By entering this space, marketers can build brand loyalty with a demographic that values authenticity.
Esports offers brands unparalleled opportunities to reach and resonate with younger audiences. Get in touch to find out how Mana can unlock new realms for your brand.
How are brands tapping into the esports revolution to engage millions?
Esports is rapidly becoming a central part of modern culture, with a global audience expected to reach 640 million by 2025. Brands are now finding innovative ways to connect with this passionate community.
A recent collaboration between G2 Esports and Ralph Lauren exemplifies this trend. The luxury fashion brand released a capsule collection featuring G2’s athletes and content creators at the LEC Summer Playoffs (Socially Powerful). This partnership not only enhanced G2's brand image but also allowed Ralph Lauren to engage with a younger, diverse audience.
Why This Matters to Marketers
Esports provides access to a young, engaged audience that is difficult to reach through traditional channels. By entering this space, marketers can build brand loyalty with a demographic that values authenticity.
Esports offers brands unparalleled opportunities to reach and resonate with younger audiences. Get in touch to find out how Mana can unlock new realms for your brand.
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The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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