Bundesliga Brings German Football to Roblox in Groundbreaking Experience
Bundesliga Brings German Football to Roblox in Groundbreaking Experience
Bundesliga Brings German Football to Roblox in Groundbreaking Experience
Bundesliga Brings German Football to Roblox in Groundbreaking Experience
Bundesliga Brings German Football to Roblox in Groundbreaking Experience
by Seif Seoudy
Market Analyst
How are sports leagues tapping into virtual platforms to engage younger audiences?
The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.
Why This Matters to Marketers
The Bundesliga's move into Roblox reflects the growing importance of meeting young audiences where they are: online and in virtual spaces. By using an innovative approach to bring soccer fandom into the metaverse, the league is fostering deeper connections with a tech-savvy generation while creating pathways for lifelong engagement.
Thinking of reaching new audiences through interactive experiences? Mana can help you unlock the potential of virtual platforms like Roblox.
How are sports leagues tapping into virtual platforms to engage younger audiences?
The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.
Why This Matters to Marketers
The Bundesliga's move into Roblox reflects the growing importance of meeting young audiences where they are: online and in virtual spaces. By using an innovative approach to bring soccer fandom into the metaverse, the league is fostering deeper connections with a tech-savvy generation while creating pathways for lifelong engagement.
Thinking of reaching new audiences through interactive experiences? Mana can help you unlock the potential of virtual platforms like Roblox.
How are sports leagues tapping into virtual platforms to engage younger audiences?
The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.
Why This Matters to Marketers
The Bundesliga's move into Roblox reflects the growing importance of meeting young audiences where they are: online and in virtual spaces. By using an innovative approach to bring soccer fandom into the metaverse, the league is fostering deeper connections with a tech-savvy generation while creating pathways for lifelong engagement.
Thinking of reaching new audiences through interactive experiences? Mana can help you unlock the potential of virtual platforms like Roblox.
How are sports leagues tapping into virtual platforms to engage younger audiences?
The German Football League (DFL) has made history as the first European soccer league to debut on Roblox with its Bundesliga Virtual Clubhouse. This immersive experience offers fans the opportunity to personalize avatars, participate in soccer-themed activities—like a free-kick simulator—and explore content from Bundesliga’s partners, including Topps and ESPN. Within its first four days, the experience attracted over 1.3 million visits, showcasing its immense appeal.
Why This Matters to Marketers
The Bundesliga's move into Roblox reflects the growing importance of meeting young audiences where they are: online and in virtual spaces. By using an innovative approach to bring soccer fandom into the metaverse, the league is fostering deeper connections with a tech-savvy generation while creating pathways for lifelong engagement.
Thinking of reaching new audiences through interactive experiences? Mana can help you unlock the potential of virtual platforms like Roblox.
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Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
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level up your media buys with player-centric formats.
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A DEEP DIVE INTO FINANCE X GAMING
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.
NOW AVAILABLE
A DEEP DIVE INTO FINANCE X GAMING
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Get your copy now
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
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A DEEP DIVE INTO FINANCE X GAMING
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Get your copy now
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners