Call of Duty x Squid Game 2 Collaboration Launches with Thrilling Survival Modes
Call of Duty x Squid Game 2 Collaboration Launches with Thrilling Survival Modes
Call of Duty x Squid Game 2 Collaboration Launches with Thrilling Survival Modes
Call of Duty x Squid Game 2 Collaboration Launches with Thrilling Survival Modes
Call of Duty x Squid Game 2 Collaboration Launches with Thrilling Survival Modes
by Seif Seoudy
Market Analyst
How are gaming and entertainment giants teaming up to redefine player experiences?
Activision has partnered with Netflix to bring the world of Squid Game 2 into Call of Duty: Black Ops 6 and Warzone. The collaboration introduced limited-time modes inspired by the series’ intense survival games, such as "Red Light, Green Light" and "Tug of War," adapted to Call of Duty’s high-octane gameplay mechanics. Exclusive cosmetics—including operator skins of the guards' pink jumpsuits, the Front Man, and the green tracksuits of participants—were also made available, alongside themed weapon blueprints and other rewards.
Why This Matters to Marketers
By merging the cultural impact of Squid Game with Call of Duty’s massive player base, this collaboration demonstrated the growing synergy between gaming and entertainment. It highlights the potential of cross-industry partnerships to create unforgettable experiences that engage audiences across multiple platforms.
Curious about exploring innovative brand collaborations? Mana can help you take the leap into these high-impact initiatives.
How are gaming and entertainment giants teaming up to redefine player experiences?
Activision has partnered with Netflix to bring the world of Squid Game 2 into Call of Duty: Black Ops 6 and Warzone. The collaboration introduced limited-time modes inspired by the series’ intense survival games, such as "Red Light, Green Light" and "Tug of War," adapted to Call of Duty’s high-octane gameplay mechanics. Exclusive cosmetics—including operator skins of the guards' pink jumpsuits, the Front Man, and the green tracksuits of participants—were also made available, alongside themed weapon blueprints and other rewards.
Why This Matters to Marketers
By merging the cultural impact of Squid Game with Call of Duty’s massive player base, this collaboration demonstrated the growing synergy between gaming and entertainment. It highlights the potential of cross-industry partnerships to create unforgettable experiences that engage audiences across multiple platforms.
Curious about exploring innovative brand collaborations? Mana can help you take the leap into these high-impact initiatives.
How are gaming and entertainment giants teaming up to redefine player experiences?
Activision has partnered with Netflix to bring the world of Squid Game 2 into Call of Duty: Black Ops 6 and Warzone. The collaboration introduced limited-time modes inspired by the series’ intense survival games, such as "Red Light, Green Light" and "Tug of War," adapted to Call of Duty’s high-octane gameplay mechanics. Exclusive cosmetics—including operator skins of the guards' pink jumpsuits, the Front Man, and the green tracksuits of participants—were also made available, alongside themed weapon blueprints and other rewards.
Why This Matters to Marketers
By merging the cultural impact of Squid Game with Call of Duty’s massive player base, this collaboration demonstrated the growing synergy between gaming and entertainment. It highlights the potential of cross-industry partnerships to create unforgettable experiences that engage audiences across multiple platforms.
Curious about exploring innovative brand collaborations? Mana can help you take the leap into these high-impact initiatives.
How are gaming and entertainment giants teaming up to redefine player experiences?
Activision has partnered with Netflix to bring the world of Squid Game 2 into Call of Duty: Black Ops 6 and Warzone. The collaboration introduced limited-time modes inspired by the series’ intense survival games, such as "Red Light, Green Light" and "Tug of War," adapted to Call of Duty’s high-octane gameplay mechanics. Exclusive cosmetics—including operator skins of the guards' pink jumpsuits, the Front Man, and the green tracksuits of participants—were also made available, alongside themed weapon blueprints and other rewards.
Why This Matters to Marketers
By merging the cultural impact of Squid Game with Call of Duty’s massive player base, this collaboration demonstrated the growing synergy between gaming and entertainment. It highlights the potential of cross-industry partnerships to create unforgettable experiences that engage audiences across multiple platforms.
Curious about exploring innovative brand collaborations? Mana can help you take the leap into these high-impact initiatives.
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The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners