Burger King Partnered with Gamers: Turning Football Commentary into Free Whoppers
Burger King Partnered with Gamers: Turning Football Commentary into Free Whoppers
Burger King Partnered with Gamers: Turning Football Commentary into Free Whoppers
Burger King Partnered with Gamers: Turning Football Commentary into Free Whoppers
Burger King Partnered with Gamers: Turning Football Commentary into Free Whoppers
by Seif Seoudy
Market Analyst
How did Burger King Belgium turn football gaming into brand engagement?
By leveraging creative gameplay mechanics, Burger King launched #BurgerToKing, an innovative activation that encouraged football fans to use players with the names “Burger,” “Berger,” or “King” in their squads. By scoring goals with these players and sharing clips online, participants could earn a free Whopper coupon.
Results and Highlights
Players built teams with Burger- and King-named players, creating viral social moments.
Goals assisted and scored between “Burger” and “King” prompted in-game commentators to shout the brand's name repeatedly.
The campaign enlisted Belgium’s biggest football streamers on TikTok and Twitch, including @JoaquimBlaze and @RSCL_ShadooW.
By merging playful creativity with social media engagement, Burger King not only connected with local gaming audiences but also integrated seamlessly into their favorite football titles. This activation highlighted how brands can organically embed themselves in gaming culture while driving real-world rewards for fans.
Looking to gamify your brand’s presence in creative ways? Reach out to Mana to explore impactful gaming partnerships.
How did Burger King Belgium turn football gaming into brand engagement?
By leveraging creative gameplay mechanics, Burger King launched #BurgerToKing, an innovative activation that encouraged football fans to use players with the names “Burger,” “Berger,” or “King” in their squads. By scoring goals with these players and sharing clips online, participants could earn a free Whopper coupon.
Results and Highlights
Players built teams with Burger- and King-named players, creating viral social moments.
Goals assisted and scored between “Burger” and “King” prompted in-game commentators to shout the brand's name repeatedly.
The campaign enlisted Belgium’s biggest football streamers on TikTok and Twitch, including @JoaquimBlaze and @RSCL_ShadooW.
By merging playful creativity with social media engagement, Burger King not only connected with local gaming audiences but also integrated seamlessly into their favorite football titles. This activation highlighted how brands can organically embed themselves in gaming culture while driving real-world rewards for fans.
Looking to gamify your brand’s presence in creative ways? Reach out to Mana to explore impactful gaming partnerships.
How did Burger King Belgium turn football gaming into brand engagement?
By leveraging creative gameplay mechanics, Burger King launched #BurgerToKing, an innovative activation that encouraged football fans to use players with the names “Burger,” “Berger,” or “King” in their squads. By scoring goals with these players and sharing clips online, participants could earn a free Whopper coupon.
Results and Highlights
Players built teams with Burger- and King-named players, creating viral social moments.
Goals assisted and scored between “Burger” and “King” prompted in-game commentators to shout the brand's name repeatedly.
The campaign enlisted Belgium’s biggest football streamers on TikTok and Twitch, including @JoaquimBlaze and @RSCL_ShadooW.
By merging playful creativity with social media engagement, Burger King not only connected with local gaming audiences but also integrated seamlessly into their favorite football titles. This activation highlighted how brands can organically embed themselves in gaming culture while driving real-world rewards for fans.
Looking to gamify your brand’s presence in creative ways? Reach out to Mana to explore impactful gaming partnerships.
How did Burger King Belgium turn football gaming into brand engagement?
By leveraging creative gameplay mechanics, Burger King launched #BurgerToKing, an innovative activation that encouraged football fans to use players with the names “Burger,” “Berger,” or “King” in their squads. By scoring goals with these players and sharing clips online, participants could earn a free Whopper coupon.
Results and Highlights
Players built teams with Burger- and King-named players, creating viral social moments.
Goals assisted and scored between “Burger” and “King” prompted in-game commentators to shout the brand's name repeatedly.
The campaign enlisted Belgium’s biggest football streamers on TikTok and Twitch, including @JoaquimBlaze and @RSCL_ShadooW.
By merging playful creativity with social media engagement, Burger King not only connected with local gaming audiences but also integrated seamlessly into their favorite football titles. This activation highlighted how brands can organically embed themselves in gaming culture while driving real-world rewards for fans.
Looking to gamify your brand’s presence in creative ways? Reach out to Mana to explore impactful gaming partnerships.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners