Burger King Partnered with Gamers: Turning Football Commentary into Free Whoppers
Burger King Partnered with Gamers: Turning Football Commentary into Free Whoppers
Burger King Partnered with Gamers: Turning Football Commentary into Free Whoppers
Burger King Partnered with Gamers: Turning Football Commentary into Free Whoppers
Burger King Partnered with Gamers: Turning Football Commentary into Free Whoppers
by Seif Seoudy
Market Analyst
How did Burger King Belgium turn football gaming into brand engagement?
By leveraging creative gameplay mechanics, Burger King launched #BurgerToKing, an innovative activation that encouraged football fans to use players with the names “Burger,” “Berger,” or “King” in their squads. By scoring goals with these players and sharing clips online, participants could earn a free Whopper coupon.
Results and Highlights
Players built teams with Burger- and King-named players, creating viral social moments.
Goals assisted and scored between “Burger” and “King” prompted in-game commentators to shout the brand's name repeatedly.
The campaign enlisted Belgium’s biggest football streamers on TikTok and Twitch, including @JoaquimBlaze and @RSCL_ShadooW.
By merging playful creativity with social media engagement, Burger King not only connected with local gaming audiences but also integrated seamlessly into their favorite football titles. This activation highlighted how brands can organically embed themselves in gaming culture while driving real-world rewards for fans.
Looking to gamify your brand’s presence in creative ways? Reach out to Mana to explore impactful gaming partnerships.
How did Burger King Belgium turn football gaming into brand engagement?
By leveraging creative gameplay mechanics, Burger King launched #BurgerToKing, an innovative activation that encouraged football fans to use players with the names “Burger,” “Berger,” or “King” in their squads. By scoring goals with these players and sharing clips online, participants could earn a free Whopper coupon.
Results and Highlights
Players built teams with Burger- and King-named players, creating viral social moments.
Goals assisted and scored between “Burger” and “King” prompted in-game commentators to shout the brand's name repeatedly.
The campaign enlisted Belgium’s biggest football streamers on TikTok and Twitch, including @JoaquimBlaze and @RSCL_ShadooW.
By merging playful creativity with social media engagement, Burger King not only connected with local gaming audiences but also integrated seamlessly into their favorite football titles. This activation highlighted how brands can organically embed themselves in gaming culture while driving real-world rewards for fans.
Looking to gamify your brand’s presence in creative ways? Reach out to Mana to explore impactful gaming partnerships.
How did Burger King Belgium turn football gaming into brand engagement?
By leveraging creative gameplay mechanics, Burger King launched #BurgerToKing, an innovative activation that encouraged football fans to use players with the names “Burger,” “Berger,” or “King” in their squads. By scoring goals with these players and sharing clips online, participants could earn a free Whopper coupon.
Results and Highlights
Players built teams with Burger- and King-named players, creating viral social moments.
Goals assisted and scored between “Burger” and “King” prompted in-game commentators to shout the brand's name repeatedly.
The campaign enlisted Belgium’s biggest football streamers on TikTok and Twitch, including @JoaquimBlaze and @RSCL_ShadooW.
By merging playful creativity with social media engagement, Burger King not only connected with local gaming audiences but also integrated seamlessly into their favorite football titles. This activation highlighted how brands can organically embed themselves in gaming culture while driving real-world rewards for fans.
Looking to gamify your brand’s presence in creative ways? Reach out to Mana to explore impactful gaming partnerships.
How did Burger King Belgium turn football gaming into brand engagement?
By leveraging creative gameplay mechanics, Burger King launched #BurgerToKing, an innovative activation that encouraged football fans to use players with the names “Burger,” “Berger,” or “King” in their squads. By scoring goals with these players and sharing clips online, participants could earn a free Whopper coupon.
Results and Highlights
Players built teams with Burger- and King-named players, creating viral social moments.
Goals assisted and scored between “Burger” and “King” prompted in-game commentators to shout the brand's name repeatedly.
The campaign enlisted Belgium’s biggest football streamers on TikTok and Twitch, including @JoaquimBlaze and @RSCL_ShadooW.
By merging playful creativity with social media engagement, Burger King not only connected with local gaming audiences but also integrated seamlessly into their favorite football titles. This activation highlighted how brands can organically embed themselves in gaming culture while driving real-world rewards for fans.
Looking to gamify your brand’s presence in creative ways? Reach out to Mana to explore impactful gaming partnerships.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners