Jameel Motorsport Partnered with Fortnite: Driving Sustainability Awareness Through Gaming
Jameel Motorsport Partnered with Fortnite: Driving Sustainability Awareness Through Gaming
Jameel Motorsport Partnered with Fortnite: Driving Sustainability Awareness Through Gaming
Jameel Motorsport Partnered with Fortnite: Driving Sustainability Awareness Through Gaming
Jameel Motorsport Partnered with Fortnite: Driving Sustainability Awareness Through Gaming
by Seif Seoudy
Market Analyst
How did motorsport meet gaming to highlight environmental issues?
Jameel Motorsport collaborated with Fortnite to create a custom Treeless Map for the Esports World Cup, removing most of the trees to simulate the devastating effects of deforestation. This unique activation raised awareness about environmental sustainability while delivering an engaging gameplay experience.
Results
Over 10,300 concurrent players participated during the event.
The activation reached 121,000 unique viewers on streaming platforms.
Players spent an average of 14 minutes exploring the map.
The campaign combined education and entertainment seamlessly, demonstrating how gaming can serve as a platform for impactful messaging. Jameel Motorsport plans to expand the Treeless Map concept in future collaborations to further advocate for sustainability.
Want to integrate purpose-driven campaigns into gaming? Reach out to Mana to discover creative ways your brand can make a difference.
How did motorsport meet gaming to highlight environmental issues?
Jameel Motorsport collaborated with Fortnite to create a custom Treeless Map for the Esports World Cup, removing most of the trees to simulate the devastating effects of deforestation. This unique activation raised awareness about environmental sustainability while delivering an engaging gameplay experience.
Results
Over 10,300 concurrent players participated during the event.
The activation reached 121,000 unique viewers on streaming platforms.
Players spent an average of 14 minutes exploring the map.
The campaign combined education and entertainment seamlessly, demonstrating how gaming can serve as a platform for impactful messaging. Jameel Motorsport plans to expand the Treeless Map concept in future collaborations to further advocate for sustainability.
Want to integrate purpose-driven campaigns into gaming? Reach out to Mana to discover creative ways your brand can make a difference.
How did motorsport meet gaming to highlight environmental issues?
Jameel Motorsport collaborated with Fortnite to create a custom Treeless Map for the Esports World Cup, removing most of the trees to simulate the devastating effects of deforestation. This unique activation raised awareness about environmental sustainability while delivering an engaging gameplay experience.
Results
Over 10,300 concurrent players participated during the event.
The activation reached 121,000 unique viewers on streaming platforms.
Players spent an average of 14 minutes exploring the map.
The campaign combined education and entertainment seamlessly, demonstrating how gaming can serve as a platform for impactful messaging. Jameel Motorsport plans to expand the Treeless Map concept in future collaborations to further advocate for sustainability.
Want to integrate purpose-driven campaigns into gaming? Reach out to Mana to discover creative ways your brand can make a difference.
How did motorsport meet gaming to highlight environmental issues?
Jameel Motorsport collaborated with Fortnite to create a custom Treeless Map for the Esports World Cup, removing most of the trees to simulate the devastating effects of deforestation. This unique activation raised awareness about environmental sustainability while delivering an engaging gameplay experience.
Results
Over 10,300 concurrent players participated during the event.
The activation reached 121,000 unique viewers on streaming platforms.
Players spent an average of 14 minutes exploring the map.
The campaign combined education and entertainment seamlessly, demonstrating how gaming can serve as a platform for impactful messaging. Jameel Motorsport plans to expand the Treeless Map concept in future collaborations to further advocate for sustainability.
Want to integrate purpose-driven campaigns into gaming? Reach out to Mana to discover creative ways your brand can make a difference.
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The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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level up your media buys with player-centric formats.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners