HSBC partnered with the most-watched Esports organisation in 2023
HSBC partnered with the most-watched Esports organisation in 2023
HSBC partnered with the most-watched Esports organisation in 2023
HSBC partnered with the most-watched Esports organisation in 2023
HSBC partnered with the most-watched Esports organisation in 2023
by Seif Seoudy
Market Analyst
HSBC has announced a partnership with South Korean esports organization T1, leveraging T1's League of Legends team to promote HSBC One, its Hong Kong-focused bank account. The collaboration includes exclusive fan events and activations, with T1's roster featured prominently on HSBC One's website.
This collaboration holds significant potential for HSBC, not only in Asia but also on a global scale, given T1's status as the most-watched esports team worldwide in 2023, with over 143 million hours of content viewed (according to Statista).
HSBC's strategic activation involves assessing the partnership's impact through a T1-hosted fan event in September, exclusively for HSBC One account holders, to gauge the conversion rate of new account openings attributed to the event.
HSBC's increased investment in the gaming industry and esports, exemplified by previous partnerships with Excel Esports and ONE Esports, signals a deepening commitment to this rapidly growing sector.
HSBC has announced a partnership with South Korean esports organization T1, leveraging T1's League of Legends team to promote HSBC One, its Hong Kong-focused bank account. The collaboration includes exclusive fan events and activations, with T1's roster featured prominently on HSBC One's website.
This collaboration holds significant potential for HSBC, not only in Asia but also on a global scale, given T1's status as the most-watched esports team worldwide in 2023, with over 143 million hours of content viewed (according to Statista).
HSBC's strategic activation involves assessing the partnership's impact through a T1-hosted fan event in September, exclusively for HSBC One account holders, to gauge the conversion rate of new account openings attributed to the event.
HSBC's increased investment in the gaming industry and esports, exemplified by previous partnerships with Excel Esports and ONE Esports, signals a deepening commitment to this rapidly growing sector.
HSBC has announced a partnership with South Korean esports organization T1, leveraging T1's League of Legends team to promote HSBC One, its Hong Kong-focused bank account. The collaboration includes exclusive fan events and activations, with T1's roster featured prominently on HSBC One's website.
This collaboration holds significant potential for HSBC, not only in Asia but also on a global scale, given T1's status as the most-watched esports team worldwide in 2023, with over 143 million hours of content viewed (according to Statista).
HSBC's strategic activation involves assessing the partnership's impact through a T1-hosted fan event in September, exclusively for HSBC One account holders, to gauge the conversion rate of new account openings attributed to the event.
HSBC's increased investment in the gaming industry and esports, exemplified by previous partnerships with Excel Esports and ONE Esports, signals a deepening commitment to this rapidly growing sector.
HSBC has announced a partnership with South Korean esports organization T1, leveraging T1's League of Legends team to promote HSBC One, its Hong Kong-focused bank account. The collaboration includes exclusive fan events and activations, with T1's roster featured prominently on HSBC One's website.
This collaboration holds significant potential for HSBC, not only in Asia but also on a global scale, given T1's status as the most-watched esports team worldwide in 2023, with over 143 million hours of content viewed (according to Statista).
HSBC's strategic activation involves assessing the partnership's impact through a T1-hosted fan event in September, exclusively for HSBC One account holders, to gauge the conversion rate of new account openings attributed to the event.
HSBC's increased investment in the gaming industry and esports, exemplified by previous partnerships with Excel Esports and ONE Esports, signals a deepening commitment to this rapidly growing sector.
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The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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