HSBC partnered with the most-watched Esports organisation in 2023
HSBC partnered with the most-watched Esports organisation in 2023
HSBC partnered with the most-watched Esports organisation in 2023
HSBC partnered with the most-watched Esports organisation in 2023
HSBC partnered with the most-watched Esports organisation in 2023
by Seif Seoudy
Market Analyst
HSBC has announced a partnership with South Korean esports organization T1, leveraging T1's League of Legends team to promote HSBC One, its Hong Kong-focused bank account. The collaboration includes exclusive fan events and activations, with T1's roster featured prominently on HSBC One's website.
This collaboration holds significant potential for HSBC, not only in Asia but also on a global scale, given T1's status as the most-watched esports team worldwide in 2023, with over 143 million hours of content viewed (according to Statista).
HSBC's strategic activation involves assessing the partnership's impact through a T1-hosted fan event in September, exclusively for HSBC One account holders, to gauge the conversion rate of new account openings attributed to the event.
HSBC's increased investment in the gaming industry and esports, exemplified by previous partnerships with Excel Esports and ONE Esports, signals a deepening commitment to this rapidly growing sector.
HSBC has announced a partnership with South Korean esports organization T1, leveraging T1's League of Legends team to promote HSBC One, its Hong Kong-focused bank account. The collaboration includes exclusive fan events and activations, with T1's roster featured prominently on HSBC One's website.
This collaboration holds significant potential for HSBC, not only in Asia but also on a global scale, given T1's status as the most-watched esports team worldwide in 2023, with over 143 million hours of content viewed (according to Statista).
HSBC's strategic activation involves assessing the partnership's impact through a T1-hosted fan event in September, exclusively for HSBC One account holders, to gauge the conversion rate of new account openings attributed to the event.
HSBC's increased investment in the gaming industry and esports, exemplified by previous partnerships with Excel Esports and ONE Esports, signals a deepening commitment to this rapidly growing sector.
HSBC has announced a partnership with South Korean esports organization T1, leveraging T1's League of Legends team to promote HSBC One, its Hong Kong-focused bank account. The collaboration includes exclusive fan events and activations, with T1's roster featured prominently on HSBC One's website.
This collaboration holds significant potential for HSBC, not only in Asia but also on a global scale, given T1's status as the most-watched esports team worldwide in 2023, with over 143 million hours of content viewed (according to Statista).
HSBC's strategic activation involves assessing the partnership's impact through a T1-hosted fan event in September, exclusively for HSBC One account holders, to gauge the conversion rate of new account openings attributed to the event.
HSBC's increased investment in the gaming industry and esports, exemplified by previous partnerships with Excel Esports and ONE Esports, signals a deepening commitment to this rapidly growing sector.
HSBC has announced a partnership with South Korean esports organization T1, leveraging T1's League of Legends team to promote HSBC One, its Hong Kong-focused bank account. The collaboration includes exclusive fan events and activations, with T1's roster featured prominently on HSBC One's website.
This collaboration holds significant potential for HSBC, not only in Asia but also on a global scale, given T1's status as the most-watched esports team worldwide in 2023, with over 143 million hours of content viewed (according to Statista).
HSBC's strategic activation involves assessing the partnership's impact through a T1-hosted fan event in September, exclusively for HSBC One account holders, to gauge the conversion rate of new account openings attributed to the event.
HSBC's increased investment in the gaming industry and esports, exemplified by previous partnerships with Excel Esports and ONE Esports, signals a deepening commitment to this rapidly growing sector.
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The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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