Today, Manchester City Football Club star Erling Haaland made his debut as a playable character in Clash of Clans, marking the first time a real person has been included in the game.

During a month-long football-themed event, players can recruit Haaland as the Barbarian King or raid his village. Haaland, a long-time Clash of Clans fan, initiated the partnership with Supercell, the game's developers.

Integrating Erling Haaland into Clash of Clans is a strategic move by both the footballer and Supercell. By leveraging Haaland's popularity, Supercell expands the game's audience beyond gamers to include football enthusiasts. This collaboration generates engagement among existing players while attracting new users.

For Haaland, it increases his visibility beyond football fans, connecting him with Clash of Clans players worldwide, expanding his brand, and potentially attracting new followers. Moreover, it reinforces his association with gaming culture, showcasing his interests and personality beyond football.