Monopoly GO! x Rugby Six Nations
Monopoly GO! x Rugby Six Nations
Monopoly GO! x Rugby Six Nations
Monopoly GO! x Rugby Six Nations
Monopoly GO! x Rugby Six Nations
by Seif Seoudy
Market Analyst
How are brands leveraging gaming collaborations to connect with fans?
Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.
What to Expect from the Collaboration
The partnership introduces an in-game event called the “Ultimate Tycoon Experience,” where players can participate in a special tournament to win exclusive prizes, including tickets to the Six Nations ‘Super Saturday’ fixtures and a unique in-game shield. The activation spans both the Men’s and Women’s Six Nations tournaments, with the Men’s event running from January 31 to March 15, 2025, and the Women’s tournament kicking off on March 22, 2025. Fans can join the action by downloading Monopoly GO! for free on iOS and Android devices.
Why This Matters to Marketers
This collaboration highlights the power of gaming partnerships to bridge entertainment and sports, creating immersive experiences that resonate with diverse audiences. By integrating Monopoly GO!’s playful mechanics with the excitement of rugby, Scopely and Rugby Six Nations are setting a new standard for cross-industry engagement.
Looking to create impactful brand collaborations? Mana can help you design campaigns that captivate modern audiences.
How are brands leveraging gaming collaborations to connect with fans?
Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.
What to Expect from the Collaboration
The partnership introduces an in-game event called the “Ultimate Tycoon Experience,” where players can participate in a special tournament to win exclusive prizes, including tickets to the Six Nations ‘Super Saturday’ fixtures and a unique in-game shield. The activation spans both the Men’s and Women’s Six Nations tournaments, with the Men’s event running from January 31 to March 15, 2025, and the Women’s tournament kicking off on March 22, 2025. Fans can join the action by downloading Monopoly GO! for free on iOS and Android devices.
Why This Matters to Marketers
This collaboration highlights the power of gaming partnerships to bridge entertainment and sports, creating immersive experiences that resonate with diverse audiences. By integrating Monopoly GO!’s playful mechanics with the excitement of rugby, Scopely and Rugby Six Nations are setting a new standard for cross-industry engagement.
Looking to create impactful brand collaborations? Mana can help you design campaigns that captivate modern audiences.
How are brands leveraging gaming collaborations to connect with fans?
Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.
What to Expect from the Collaboration
The partnership introduces an in-game event called the “Ultimate Tycoon Experience,” where players can participate in a special tournament to win exclusive prizes, including tickets to the Six Nations ‘Super Saturday’ fixtures and a unique in-game shield. The activation spans both the Men’s and Women’s Six Nations tournaments, with the Men’s event running from January 31 to March 15, 2025, and the Women’s tournament kicking off on March 22, 2025. Fans can join the action by downloading Monopoly GO! for free on iOS and Android devices.
Why This Matters to Marketers
This collaboration highlights the power of gaming partnerships to bridge entertainment and sports, creating immersive experiences that resonate with diverse audiences. By integrating Monopoly GO!’s playful mechanics with the excitement of rugby, Scopely and Rugby Six Nations are setting a new standard for cross-industry engagement.
Looking to create impactful brand collaborations? Mana can help you design campaigns that captivate modern audiences.
How are brands leveraging gaming collaborations to connect with fans?
Monopoly GO!, the hit mobile adaptation of the classic board game by Scopely and Hasbro, has teamed up with Rugby Six Nations for an unprecedented partnership. This marks the first-ever collaboration between the prestigious rugby tournament and a mobile game, blending the charm of Monopoly GO! with the thrill of rugby to engage fans worldwide.
What to Expect from the Collaboration
The partnership introduces an in-game event called the “Ultimate Tycoon Experience,” where players can participate in a special tournament to win exclusive prizes, including tickets to the Six Nations ‘Super Saturday’ fixtures and a unique in-game shield. The activation spans both the Men’s and Women’s Six Nations tournaments, with the Men’s event running from January 31 to March 15, 2025, and the Women’s tournament kicking off on March 22, 2025. Fans can join the action by downloading Monopoly GO! for free on iOS and Android devices.
Why This Matters to Marketers
This collaboration highlights the power of gaming partnerships to bridge entertainment and sports, creating immersive experiences that resonate with diverse audiences. By integrating Monopoly GO!’s playful mechanics with the excitement of rugby, Scopely and Rugby Six Nations are setting a new standard for cross-industry engagement.
Looking to create impactful brand collaborations? Mana can help you design campaigns that captivate modern audiences.
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The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners