How are brands blending gaming and real-world experiences to engage fans?

Moonleaf Tea Shop has teamed up with Mobile Legends: Bang Bang (MLBB) to launch the Neighborhood Map, an innovative in-game feature that connects players to real-world Moonleaf branches. This partnership offers gamers and milk tea lovers a unique way to earn exclusive rewards while enjoying their favorite drinks and playing MLBB.

What to Expect from the Collaboration

Starting February 3, 2025, MLBB players can explore the Neighborhood Map feature to locate nearby Moonleaf branches and complete in-game tasks to unlock rewards like Free Upsize, ₱30 off, and Buy 1 Get 1 deals. The campaign seamlessly merges the virtual and physical worlds, encouraging players to visit Moonleaf stores to claim their perks.

Why This Matters to Marketers

This collaboration demonstrates how brands can create immersive, interactive experiences by integrating gaming with real-life activations. By tapping into MLBB’s massive player base and Moonleaf’s loyal customer community, this partnership drives engagement both online and offline, setting a new benchmark for creative cross-industry campaigns.

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