Moonleaf Tea x Mobile Legends: Bang Bang - Blending Gaming with Refreshment
Moonleaf Tea x Mobile Legends: Bang Bang - Blending Gaming with Refreshment
Moonleaf Tea x Mobile Legends: Bang Bang - Blending Gaming with Refreshment
Moonleaf Tea x Mobile Legends: Bang Bang - Blending Gaming with Refreshment
Moonleaf Tea x Mobile Legends: Bang Bang - Blending Gaming with Refreshment
by Jamie Lewin
Co-Founder of Mana
How can brands from different industries create impactful collaborations in the gaming world?
In a unique collaboration, Moonleaf Tea Shop partnered with Mobile Legends: Bang Bang (MLBB) to bridge the worlds of gaming and milk tea culture in the Philippines. This collaboration, which ran from August 5 to September 5, 2023, offered fans a mix of in-game prizes and exclusive in-store experiences (Technobaboy).
Key Highlights
Exclusive Menu Items: Moonleaf launched a special menu called "Beyond The Clouds," featuring drinks inspired by MLBB hero skins, such as Okinawa Milk Tea x Kagura and Wintermelon Milk Tea x Edith. Each drink came with co-branded cup sleeves, enhancing the thematic experience (Technobaboy).
In-Store Gaming Activities: Selected Moonleaf branches were transformed with MLBB-themed decor, hosting gaming activities such as the "Barkada Fight Promo," where groups could compete in MLBB matches for prizes (Technobaboy).
Social Media Engagement: The collaboration included online contests like the Moonleaf X MLBB Fanart Contest, encouraging creativity and engagement through social media. Participants could win in-game skins and Moonleaf products (Technobaboy).
Results
Increased Foot Traffic: The collaboration boosted foot traffic to Moonleaf outlets, as fans visited stores to participate in activities and enjoy the themed menu.
Enhanced Brand Visibility: Moonleaf's brand presence was significantly elevated among the gaming community, resulting in higher social media engagement and increased brand awareness (Technobaboy).
Positive Consumer Feedback: The partnership was well-received, with many customers appreciating the unique blend of gaming and dining experiences (Technobaboy).
Why This Matters to Marketers
This collaboration illustrates how brands from different industries can creatively engage audiences by aligning with popular games. By offering unique experiences and leveraging in-game elements, brands can enhance consumer engagement and drive foot traffic.
Explore how Mana can help your brand craft unforgettable experiences in the gaming industry.
How can brands from different industries create impactful collaborations in the gaming world?
In a unique collaboration, Moonleaf Tea Shop partnered with Mobile Legends: Bang Bang (MLBB) to bridge the worlds of gaming and milk tea culture in the Philippines. This collaboration, which ran from August 5 to September 5, 2023, offered fans a mix of in-game prizes and exclusive in-store experiences (Technobaboy).
Key Highlights
Exclusive Menu Items: Moonleaf launched a special menu called "Beyond The Clouds," featuring drinks inspired by MLBB hero skins, such as Okinawa Milk Tea x Kagura and Wintermelon Milk Tea x Edith. Each drink came with co-branded cup sleeves, enhancing the thematic experience (Technobaboy).
In-Store Gaming Activities: Selected Moonleaf branches were transformed with MLBB-themed decor, hosting gaming activities such as the "Barkada Fight Promo," where groups could compete in MLBB matches for prizes (Technobaboy).
Social Media Engagement: The collaboration included online contests like the Moonleaf X MLBB Fanart Contest, encouraging creativity and engagement through social media. Participants could win in-game skins and Moonleaf products (Technobaboy).
Results
Increased Foot Traffic: The collaboration boosted foot traffic to Moonleaf outlets, as fans visited stores to participate in activities and enjoy the themed menu.
Enhanced Brand Visibility: Moonleaf's brand presence was significantly elevated among the gaming community, resulting in higher social media engagement and increased brand awareness (Technobaboy).
Positive Consumer Feedback: The partnership was well-received, with many customers appreciating the unique blend of gaming and dining experiences (Technobaboy).
Why This Matters to Marketers
This collaboration illustrates how brands from different industries can creatively engage audiences by aligning with popular games. By offering unique experiences and leveraging in-game elements, brands can enhance consumer engagement and drive foot traffic.
Explore how Mana can help your brand craft unforgettable experiences in the gaming industry.
How can brands from different industries create impactful collaborations in the gaming world?
In a unique collaboration, Moonleaf Tea Shop partnered with Mobile Legends: Bang Bang (MLBB) to bridge the worlds of gaming and milk tea culture in the Philippines. This collaboration, which ran from August 5 to September 5, 2023, offered fans a mix of in-game prizes and exclusive in-store experiences (Technobaboy).
Key Highlights
Exclusive Menu Items: Moonleaf launched a special menu called "Beyond The Clouds," featuring drinks inspired by MLBB hero skins, such as Okinawa Milk Tea x Kagura and Wintermelon Milk Tea x Edith. Each drink came with co-branded cup sleeves, enhancing the thematic experience (Technobaboy).
In-Store Gaming Activities: Selected Moonleaf branches were transformed with MLBB-themed decor, hosting gaming activities such as the "Barkada Fight Promo," where groups could compete in MLBB matches for prizes (Technobaboy).
Social Media Engagement: The collaboration included online contests like the Moonleaf X MLBB Fanart Contest, encouraging creativity and engagement through social media. Participants could win in-game skins and Moonleaf products (Technobaboy).
Results
Increased Foot Traffic: The collaboration boosted foot traffic to Moonleaf outlets, as fans visited stores to participate in activities and enjoy the themed menu.
Enhanced Brand Visibility: Moonleaf's brand presence was significantly elevated among the gaming community, resulting in higher social media engagement and increased brand awareness (Technobaboy).
Positive Consumer Feedback: The partnership was well-received, with many customers appreciating the unique blend of gaming and dining experiences (Technobaboy).
Why This Matters to Marketers
This collaboration illustrates how brands from different industries can creatively engage audiences by aligning with popular games. By offering unique experiences and leveraging in-game elements, brands can enhance consumer engagement and drive foot traffic.
Explore how Mana can help your brand craft unforgettable experiences in the gaming industry.
How can brands from different industries create impactful collaborations in the gaming world?
In a unique collaboration, Moonleaf Tea Shop partnered with Mobile Legends: Bang Bang (MLBB) to bridge the worlds of gaming and milk tea culture in the Philippines. This collaboration, which ran from August 5 to September 5, 2023, offered fans a mix of in-game prizes and exclusive in-store experiences (Technobaboy).
Key Highlights
Exclusive Menu Items: Moonleaf launched a special menu called "Beyond The Clouds," featuring drinks inspired by MLBB hero skins, such as Okinawa Milk Tea x Kagura and Wintermelon Milk Tea x Edith. Each drink came with co-branded cup sleeves, enhancing the thematic experience (Technobaboy).
In-Store Gaming Activities: Selected Moonleaf branches were transformed with MLBB-themed decor, hosting gaming activities such as the "Barkada Fight Promo," where groups could compete in MLBB matches for prizes (Technobaboy).
Social Media Engagement: The collaboration included online contests like the Moonleaf X MLBB Fanart Contest, encouraging creativity and engagement through social media. Participants could win in-game skins and Moonleaf products (Technobaboy).
Results
Increased Foot Traffic: The collaboration boosted foot traffic to Moonleaf outlets, as fans visited stores to participate in activities and enjoy the themed menu.
Enhanced Brand Visibility: Moonleaf's brand presence was significantly elevated among the gaming community, resulting in higher social media engagement and increased brand awareness (Technobaboy).
Positive Consumer Feedback: The partnership was well-received, with many customers appreciating the unique blend of gaming and dining experiences (Technobaboy).
Why This Matters to Marketers
This collaboration illustrates how brands from different industries can creatively engage audiences by aligning with popular games. By offering unique experiences and leveraging in-game elements, brands can enhance consumer engagement and drive foot traffic.
Explore how Mana can help your brand craft unforgettable experiences in the gaming industry.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners