Moonleaf Tea x Mobile Legends: Bang Bang - Blending Gaming with Refreshment
Moonleaf Tea x Mobile Legends: Bang Bang - Blending Gaming with Refreshment
Moonleaf Tea x Mobile Legends: Bang Bang - Blending Gaming with Refreshment
Moonleaf Tea x Mobile Legends: Bang Bang - Blending Gaming with Refreshment
Moonleaf Tea x Mobile Legends: Bang Bang - Blending Gaming with Refreshment
by Jamie Lewin
Co-Founder of Mana
How can brands from different industries create impactful collaborations in the gaming world?
In a unique collaboration, Moonleaf Tea Shop partnered with Mobile Legends: Bang Bang (MLBB) to bridge the worlds of gaming and milk tea culture in the Philippines. This collaboration, which ran from August 5 to September 5, 2023, offered fans a mix of in-game prizes and exclusive in-store experiences (Technobaboy).
Key Highlights
Exclusive Menu Items: Moonleaf launched a special menu called "Beyond The Clouds," featuring drinks inspired by MLBB hero skins, such as Okinawa Milk Tea x Kagura and Wintermelon Milk Tea x Edith. Each drink came with co-branded cup sleeves, enhancing the thematic experience (Technobaboy).
In-Store Gaming Activities: Selected Moonleaf branches were transformed with MLBB-themed decor, hosting gaming activities such as the "Barkada Fight Promo," where groups could compete in MLBB matches for prizes (Technobaboy).
Social Media Engagement: The collaboration included online contests like the Moonleaf X MLBB Fanart Contest, encouraging creativity and engagement through social media. Participants could win in-game skins and Moonleaf products (Technobaboy).
Results
Increased Foot Traffic: The collaboration boosted foot traffic to Moonleaf outlets, as fans visited stores to participate in activities and enjoy the themed menu.
Enhanced Brand Visibility: Moonleaf's brand presence was significantly elevated among the gaming community, resulting in higher social media engagement and increased brand awareness (Technobaboy).
Positive Consumer Feedback: The partnership was well-received, with many customers appreciating the unique blend of gaming and dining experiences (Technobaboy).
Why This Matters to Marketers
This collaboration illustrates how brands from different industries can creatively engage audiences by aligning with popular games. By offering unique experiences and leveraging in-game elements, brands can enhance consumer engagement and drive foot traffic.
Explore how Mana can help your brand craft unforgettable experiences in the gaming industry.
How can brands from different industries create impactful collaborations in the gaming world?
In a unique collaboration, Moonleaf Tea Shop partnered with Mobile Legends: Bang Bang (MLBB) to bridge the worlds of gaming and milk tea culture in the Philippines. This collaboration, which ran from August 5 to September 5, 2023, offered fans a mix of in-game prizes and exclusive in-store experiences (Technobaboy).
Key Highlights
Exclusive Menu Items: Moonleaf launched a special menu called "Beyond The Clouds," featuring drinks inspired by MLBB hero skins, such as Okinawa Milk Tea x Kagura and Wintermelon Milk Tea x Edith. Each drink came with co-branded cup sleeves, enhancing the thematic experience (Technobaboy).
In-Store Gaming Activities: Selected Moonleaf branches were transformed with MLBB-themed decor, hosting gaming activities such as the "Barkada Fight Promo," where groups could compete in MLBB matches for prizes (Technobaboy).
Social Media Engagement: The collaboration included online contests like the Moonleaf X MLBB Fanart Contest, encouraging creativity and engagement through social media. Participants could win in-game skins and Moonleaf products (Technobaboy).
Results
Increased Foot Traffic: The collaboration boosted foot traffic to Moonleaf outlets, as fans visited stores to participate in activities and enjoy the themed menu.
Enhanced Brand Visibility: Moonleaf's brand presence was significantly elevated among the gaming community, resulting in higher social media engagement and increased brand awareness (Technobaboy).
Positive Consumer Feedback: The partnership was well-received, with many customers appreciating the unique blend of gaming and dining experiences (Technobaboy).
Why This Matters to Marketers
This collaboration illustrates how brands from different industries can creatively engage audiences by aligning with popular games. By offering unique experiences and leveraging in-game elements, brands can enhance consumer engagement and drive foot traffic.
Explore how Mana can help your brand craft unforgettable experiences in the gaming industry.
How can brands from different industries create impactful collaborations in the gaming world?
In a unique collaboration, Moonleaf Tea Shop partnered with Mobile Legends: Bang Bang (MLBB) to bridge the worlds of gaming and milk tea culture in the Philippines. This collaboration, which ran from August 5 to September 5, 2023, offered fans a mix of in-game prizes and exclusive in-store experiences (Technobaboy).
Key Highlights
Exclusive Menu Items: Moonleaf launched a special menu called "Beyond The Clouds," featuring drinks inspired by MLBB hero skins, such as Okinawa Milk Tea x Kagura and Wintermelon Milk Tea x Edith. Each drink came with co-branded cup sleeves, enhancing the thematic experience (Technobaboy).
In-Store Gaming Activities: Selected Moonleaf branches were transformed with MLBB-themed decor, hosting gaming activities such as the "Barkada Fight Promo," where groups could compete in MLBB matches for prizes (Technobaboy).
Social Media Engagement: The collaboration included online contests like the Moonleaf X MLBB Fanart Contest, encouraging creativity and engagement through social media. Participants could win in-game skins and Moonleaf products (Technobaboy).
Results
Increased Foot Traffic: The collaboration boosted foot traffic to Moonleaf outlets, as fans visited stores to participate in activities and enjoy the themed menu.
Enhanced Brand Visibility: Moonleaf's brand presence was significantly elevated among the gaming community, resulting in higher social media engagement and increased brand awareness (Technobaboy).
Positive Consumer Feedback: The partnership was well-received, with many customers appreciating the unique blend of gaming and dining experiences (Technobaboy).
Why This Matters to Marketers
This collaboration illustrates how brands from different industries can creatively engage audiences by aligning with popular games. By offering unique experiences and leveraging in-game elements, brands can enhance consumer engagement and drive foot traffic.
Explore how Mana can help your brand craft unforgettable experiences in the gaming industry.
How can brands from different industries create impactful collaborations in the gaming world?
In a unique collaboration, Moonleaf Tea Shop partnered with Mobile Legends: Bang Bang (MLBB) to bridge the worlds of gaming and milk tea culture in the Philippines. This collaboration, which ran from August 5 to September 5, 2023, offered fans a mix of in-game prizes and exclusive in-store experiences (Technobaboy).
Key Highlights
Exclusive Menu Items: Moonleaf launched a special menu called "Beyond The Clouds," featuring drinks inspired by MLBB hero skins, such as Okinawa Milk Tea x Kagura and Wintermelon Milk Tea x Edith. Each drink came with co-branded cup sleeves, enhancing the thematic experience (Technobaboy).
In-Store Gaming Activities: Selected Moonleaf branches were transformed with MLBB-themed decor, hosting gaming activities such as the "Barkada Fight Promo," where groups could compete in MLBB matches for prizes (Technobaboy).
Social Media Engagement: The collaboration included online contests like the Moonleaf X MLBB Fanart Contest, encouraging creativity and engagement through social media. Participants could win in-game skins and Moonleaf products (Technobaboy).
Results
Increased Foot Traffic: The collaboration boosted foot traffic to Moonleaf outlets, as fans visited stores to participate in activities and enjoy the themed menu.
Enhanced Brand Visibility: Moonleaf's brand presence was significantly elevated among the gaming community, resulting in higher social media engagement and increased brand awareness (Technobaboy).
Positive Consumer Feedback: The partnership was well-received, with many customers appreciating the unique blend of gaming and dining experiences (Technobaboy).
Why This Matters to Marketers
This collaboration illustrates how brands from different industries can creatively engage audiences by aligning with popular games. By offering unique experiences and leveraging in-game elements, brands can enhance consumer engagement and drive foot traffic.
Explore how Mana can help your brand craft unforgettable experiences in the gaming industry.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
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GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
GAMING AND CULTURAL MOMENTS
The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania are deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners