How did tech leaders and gaming innovators come together to empower young users? 

Google unveiled its collaboration with Roblox to launch Be Internet Awesome World, a gamified experience that teaches kids essential online safety practices while engaging them in interactive and entertaining gameplay.

The initiative incorporates lessons on spotting phishing scams, building strong passwords, and fostering kindness online, delivered through mini-games like Reality River and Kind Kingdom. This immersive curriculum bridges the gap between digital safety and entertainment, reaching millions of Roblox’s active players.

Why This Matters for Marketers

This partnership demonstrates how brands can use gamification to educate and engage younger audiences. By creating meaningful, culturally relevant experiences in a virtual environment, Google has expanded its reach and built trust among families.

Want to explore similar innovative activations in gaming? Contact Mana to learn how to build partnerships that resonate with modern audiences.