
Google Partnered with Roblox: Redefining Digital Safety for Kids
Google Partnered with Roblox: Redefining Digital Safety for Kids
Google Partnered with Roblox: Redefining Digital Safety for Kids
Google Partnered with Roblox: Redefining Digital Safety for Kids
Google Partnered with Roblox: Redefining Digital Safety for Kids
by Seif Seoudy
Market Analyst
How did tech leaders and gaming innovators come together to empower young users?
Google unveiled its collaboration with Roblox to launch Be Internet Awesome World, a gamified experience that teaches kids essential online safety practices while engaging them in interactive and entertaining gameplay.
The initiative incorporates lessons on spotting phishing scams, building strong passwords, and fostering kindness online, delivered through mini-games like Reality River and Kind Kingdom. This immersive curriculum bridges the gap between digital safety and entertainment, reaching millions of Roblox’s active players.
Why This Matters for Marketers
This partnership demonstrates how brands can use gamification to educate and engage younger audiences. By creating meaningful, culturally relevant experiences in a virtual environment, Google has expanded its reach and built trust among families.
Want to explore similar innovative activations in gaming? Contact Mana to learn how to build partnerships that resonate with modern audiences.
How did tech leaders and gaming innovators come together to empower young users?
Google unveiled its collaboration with Roblox to launch Be Internet Awesome World, a gamified experience that teaches kids essential online safety practices while engaging them in interactive and entertaining gameplay.
The initiative incorporates lessons on spotting phishing scams, building strong passwords, and fostering kindness online, delivered through mini-games like Reality River and Kind Kingdom. This immersive curriculum bridges the gap between digital safety and entertainment, reaching millions of Roblox’s active players.
Why This Matters for Marketers
This partnership demonstrates how brands can use gamification to educate and engage younger audiences. By creating meaningful, culturally relevant experiences in a virtual environment, Google has expanded its reach and built trust among families.
Want to explore similar innovative activations in gaming? Contact Mana to learn how to build partnerships that resonate with modern audiences.
How did tech leaders and gaming innovators come together to empower young users?
Google unveiled its collaboration with Roblox to launch Be Internet Awesome World, a gamified experience that teaches kids essential online safety practices while engaging them in interactive and entertaining gameplay.
The initiative incorporates lessons on spotting phishing scams, building strong passwords, and fostering kindness online, delivered through mini-games like Reality River and Kind Kingdom. This immersive curriculum bridges the gap between digital safety and entertainment, reaching millions of Roblox’s active players.
Why This Matters for Marketers
This partnership demonstrates how brands can use gamification to educate and engage younger audiences. By creating meaningful, culturally relevant experiences in a virtual environment, Google has expanded its reach and built trust among families.
Want to explore similar innovative activations in gaming? Contact Mana to learn how to build partnerships that resonate with modern audiences.
How did tech leaders and gaming innovators come together to empower young users?
Google unveiled its collaboration with Roblox to launch Be Internet Awesome World, a gamified experience that teaches kids essential online safety practices while engaging them in interactive and entertaining gameplay.
The initiative incorporates lessons on spotting phishing scams, building strong passwords, and fostering kindness online, delivered through mini-games like Reality River and Kind Kingdom. This immersive curriculum bridges the gap between digital safety and entertainment, reaching millions of Roblox’s active players.
Why This Matters for Marketers
This partnership demonstrates how brands can use gamification to educate and engage younger audiences. By creating meaningful, culturally relevant experiences in a virtual environment, Google has expanded its reach and built trust among families.
Want to explore similar innovative activations in gaming? Contact Mana to learn how to build partnerships that resonate with modern audiences.
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Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
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A DEEP DIVE INTO FINANCE X GAMING
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.

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A DEEP DIVE INTO FINANCE X GAMING
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.

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A DEEP DIVE INTO FINANCE X GAMING
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners

level up your media buys with player-centric formats.

NOW AVAILABLE
A DEEP DIVE INTO FINANCE X GAMING
Gaming is no longer just a pastime—it’s a culture-shaping ecosystem, and financial services brands have a unique opportunity to play a meaningful role within it. This report explores how banks, payment providers, and digital finance platforms can tap into the gaming landscape to connect with a generation that is both digitally native and financially engaged.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners