Netflix and Roblox have teamed up to introduce Netflix Nextworld, a digital theme park on Roblox that immerses fans in the worlds of their favorite films and series.

This new world features activations based on popular Netflix titles like Stranger Things, One Piece, and Rebel Moon, along with tie-ins to upcoming releases like Jurassic World: Chaos Theory.

In Netflix Nextworld, players can explore iconic settings, embark on quests with their favorite characters, compete in mini-games, and discover exclusive Easter eggs. It's like a metaverse within a metaverse, offering millions of users unique 3D experiences.

With this collaboration, Netflix aims to boost engagement among its existing user base on the platform and reach Roblox’s younger demographic, ensuring its brand remains relevant for future generations. Despite having over 250 million subscribers, Netflix recognizes the importance of staying competitive in the streaming market by continuously attracting new customers and enhancing satisfaction and loyalty among existing ones.