The Power of In-Game Advertising: Why Brands Should Pay Attention in This Space
The Power of In-Game Advertising: Why Brands Should Pay Attention in This Space
The Power of In-Game Advertising: Why Brands Should Pay Attention in This Space
The Power of In-Game Advertising: Why Brands Should Pay Attention in This Space
The Power of In-Game Advertising: Why Brands Should Pay Attention in This Space
by Jamie Lewin
Co-Founder of Mana
Is your brand ready to capitalise on in-game advertising?
In-game advertising is projected to grow to $13.9 billion by 2028, highlighting its increasing popularity and effectiveness (Mapendo) (AdTech +1). A standout example of successful in-game advertising is Spotify's campaign with the platform iion, which achieved a viewability rate of 93.8% across multiple gaming titles (iion).
Spotify's ads seamlessly integrated into the gaming environment, allowing the brand to engage a wide audience ranging from children to older adults. This strategy not only boosted brand awareness but also demonstrated the potential of immersive advertising to reach and resonate with diverse demographics (iion).
Why This Matters to Marketers
In-game advertising offers a unique way to reach consumers in an immersive setting, allowing for more impactful brand interactions and better audience targeting. With its ability to deliver precise targeting and high engagement, it represents a powerful tool for brands seeking to connect with audiences in meaningful ways (Anzu Ads).
In-game ads offer unique engagement opportunities. Get in touch to learn how Mana can integrate your brand into the gaming world.
Is your brand ready to capitalise on in-game advertising?
In-game advertising is projected to grow to $13.9 billion by 2028, highlighting its increasing popularity and effectiveness (Mapendo) (AdTech +1). A standout example of successful in-game advertising is Spotify's campaign with the platform iion, which achieved a viewability rate of 93.8% across multiple gaming titles (iion).
Spotify's ads seamlessly integrated into the gaming environment, allowing the brand to engage a wide audience ranging from children to older adults. This strategy not only boosted brand awareness but also demonstrated the potential of immersive advertising to reach and resonate with diverse demographics (iion).
Why This Matters to Marketers
In-game advertising offers a unique way to reach consumers in an immersive setting, allowing for more impactful brand interactions and better audience targeting. With its ability to deliver precise targeting and high engagement, it represents a powerful tool for brands seeking to connect with audiences in meaningful ways (Anzu Ads).
In-game ads offer unique engagement opportunities. Get in touch to learn how Mana can integrate your brand into the gaming world.
Is your brand ready to capitalise on in-game advertising?
In-game advertising is projected to grow to $13.9 billion by 2028, highlighting its increasing popularity and effectiveness (Mapendo) (AdTech +1). A standout example of successful in-game advertising is Spotify's campaign with the platform iion, which achieved a viewability rate of 93.8% across multiple gaming titles (iion).
Spotify's ads seamlessly integrated into the gaming environment, allowing the brand to engage a wide audience ranging from children to older adults. This strategy not only boosted brand awareness but also demonstrated the potential of immersive advertising to reach and resonate with diverse demographics (iion).
Why This Matters to Marketers
In-game advertising offers a unique way to reach consumers in an immersive setting, allowing for more impactful brand interactions and better audience targeting. With its ability to deliver precise targeting and high engagement, it represents a powerful tool for brands seeking to connect with audiences in meaningful ways (Anzu Ads).
In-game ads offer unique engagement opportunities. Get in touch to learn how Mana can integrate your brand into the gaming world.
Is your brand ready to capitalise on in-game advertising?
In-game advertising is projected to grow to $13.9 billion by 2028, highlighting its increasing popularity and effectiveness (Mapendo) (AdTech +1). A standout example of successful in-game advertising is Spotify's campaign with the platform iion, which achieved a viewability rate of 93.8% across multiple gaming titles (iion).
Spotify's ads seamlessly integrated into the gaming environment, allowing the brand to engage a wide audience ranging from children to older adults. This strategy not only boosted brand awareness but also demonstrated the potential of immersive advertising to reach and resonate with diverse demographics (iion).
Why This Matters to Marketers
In-game advertising offers a unique way to reach consumers in an immersive setting, allowing for more impactful brand interactions and better audience targeting. With its ability to deliver precise targeting and high engagement, it represents a powerful tool for brands seeking to connect with audiences in meaningful ways (Anzu Ads).
In-game ads offer unique engagement opportunities. Get in touch to learn how Mana can integrate your brand into the gaming world.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
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Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
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level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
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CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
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of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners