Innovative Marketing Tactics in the Gaming Industry
Innovative Marketing Tactics in the Gaming Industry
Innovative Marketing Tactics in the Gaming Industry
Innovative Marketing Tactics in the Gaming Industry
Innovative Marketing Tactics in the Gaming Industry
by Jamie Lewin
Co-Founder of Mana
What are the most innovative marketing strategies in gaming today?
Brands are leveraging augmented reality (AR) and virtual reality (VR) to create immersive experiences. A notable example is the Lego x Animal Crossing collaboration, which introduced new Lego sets inspired by the popular game. This creative approach captivated both Lego enthusiasts and gamers, showcasing how physical and digital worlds can intersect (Socially Powerful).
These tactics not only capture attention but also offer interactive experiences that deepen brand engagement.
Why This Matters to Marketers
Innovation in marketing tactics helps brands stand out in a crowded space, offering new ways to engage and delight consumers.
Innovation drives success in gaming marketing. Get in touch to explore how Mana can elevate your brand with cutting-edge strategies.
What are the most innovative marketing strategies in gaming today?
Brands are leveraging augmented reality (AR) and virtual reality (VR) to create immersive experiences. A notable example is the Lego x Animal Crossing collaboration, which introduced new Lego sets inspired by the popular game. This creative approach captivated both Lego enthusiasts and gamers, showcasing how physical and digital worlds can intersect (Socially Powerful).
These tactics not only capture attention but also offer interactive experiences that deepen brand engagement.
Why This Matters to Marketers
Innovation in marketing tactics helps brands stand out in a crowded space, offering new ways to engage and delight consumers.
Innovation drives success in gaming marketing. Get in touch to explore how Mana can elevate your brand with cutting-edge strategies.
What are the most innovative marketing strategies in gaming today?
Brands are leveraging augmented reality (AR) and virtual reality (VR) to create immersive experiences. A notable example is the Lego x Animal Crossing collaboration, which introduced new Lego sets inspired by the popular game. This creative approach captivated both Lego enthusiasts and gamers, showcasing how physical and digital worlds can intersect (Socially Powerful).
These tactics not only capture attention but also offer interactive experiences that deepen brand engagement.
Why This Matters to Marketers
Innovation in marketing tactics helps brands stand out in a crowded space, offering new ways to engage and delight consumers.
Innovation drives success in gaming marketing. Get in touch to explore how Mana can elevate your brand with cutting-edge strategies.
What are the most innovative marketing strategies in gaming today?
Brands are leveraging augmented reality (AR) and virtual reality (VR) to create immersive experiences. A notable example is the Lego x Animal Crossing collaboration, which introduced new Lego sets inspired by the popular game. This creative approach captivated both Lego enthusiasts and gamers, showcasing how physical and digital worlds can intersect (Socially Powerful).
These tactics not only capture attention but also offer interactive experiences that deepen brand engagement.
Why This Matters to Marketers
Innovation in marketing tactics helps brands stand out in a crowded space, offering new ways to engage and delight consumers.
Innovation drives success in gaming marketing. Get in touch to explore how Mana can elevate your brand with cutting-edge strategies.
Back to Blog
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners
level up your media buys with player-centric formats.
NOW AVAILABLE
CONNECTED WORLDS: DECEMBER 2024 GAMING REPORT
The gaming community across Southeast Asia, the Middle East, and Oceania shows a strong overlap with fast food consumption, presenting QSR brands with significant opportunities. While Mobile Legends: Bang Bang leads in popularity among QSR consumers in Southeast Asia, other games like Call of Duty, Genshin Impact, and PUBG:Mobile also have strong connections to various brands.
Get your copy now
Stay Ahead
of the Game
Subscribe to our newsletter for exclusive gaming reports and updates delivered right to your inbox.
© 2024 Mana Partners