Visa x EA Sports FC
By partnering with EA Sports FC Mobile - the region’s #1 football game - and activating at the FC Mobile Festival Series, Visa positioned itself as the preferred way to pay in the gaming ecosystem.
By partnering with EA Sports FC Mobile - the region’s #1 football game - and activating at the FC Mobile Festival Series, Visa positioned itself as the preferred way to pay in the gaming ecosystem.
Activation
Partnership
Visa x EA Sports FC
Challenge
Visa aimed to strengthen its relevance with Gen Z audiences in APAC by aligning with culture-defining moments, creating content and experiences - and extend this opportunity to merchant and issuer partners in each market across the region.
Challenge
Visa aimed to strengthen its relevance with Gen Z audiences in APAC by aligning with culture-defining moments, creating content and experiences - and extend this opportunity to merchant and issuer partners in each market across the region.
Challenge
Visa aimed to strengthen its relevance with Gen Z audiences in APAC by aligning with culture-defining moments, creating content and experiences - and extend this opportunity to merchant and issuer partners in each market across the region.
Solution
Partnering with Publicis Groupe, we facilitated Visa becoming the Presenting Partner of the EAFC Mobile Festival APAC series with the inaugural event in Bangkok. We then designed and delivered: premium fan access via Visa Clubhouse, meet & greets, and exclusive merch, In-game and on-ground rewards for Visa cardholders, deep cultural resonance through football legends, music acts, and esports stars, on-stream branding to scale reach across APAC
Solution
Partnering with Publicis Groupe, we facilitated Visa becoming the Presenting Partner of the EAFC Mobile Festival APAC series with the inaugural event in Bangkok. We then designed and delivered: premium fan access via Visa Clubhouse, meet & greets, and exclusive merch, In-game and on-ground rewards for Visa cardholders, deep cultural resonance through football legends, music acts, and esports stars, on-stream branding to scale reach across APAC
Solution
Partnering with Publicis Groupe, we facilitated Visa becoming the Presenting Partner of the EAFC Mobile Festival APAC series with the inaugural event in Bangkok. We then designed and delivered: premium fan access via Visa Clubhouse, meet & greets, and exclusive merch, In-game and on-ground rewards for Visa cardholders, deep cultural resonance through football legends, music acts, and esports stars, on-stream branding to scale reach across APAC
Result
295M broadcast views, across 14 countries, in 5 languages. 4 on-ground events, with rights shared with key issuer clients in each of the four events, this ongoing program is deemed as tremendously successful, across every metric valuable to Visa.
Result
295M broadcast views, across 14 countries, in 5 languages. 4 on-ground events, with rights shared with key issuer clients in each of the four events, this ongoing program is deemed as tremendously successful, across every metric valuable to Visa.
Result
295M broadcast views, across 14 countries, in 5 languages. 4 on-ground events, with rights shared with key issuer clients in each of the four events, this ongoing program is deemed as tremendously successful, across every metric valuable to Visa.
By partnering with EA Sports FC Mobile - the region’s #1 football game - and activating at the FC Mobile Festival Series, Visa positioned itself as the preferred way to pay in the gaming ecosystem.
Activation
Partnership
Paul Hong. Head of Merchant & Cross-Border Marketing, APAC
At Visa, we see Gaming as more than just an industry - it’s an ecosystem of engagement, creativity, and shared experiences. Our gaming partnerships are designed to create cultural resonance for the brand through content and exclusive, 'money-can't-buy' experiences to reward and engage our valued cardholders.
At Visa, we see Gaming as more than just an industry - it’s an ecosystem of engagement, creativity, and shared experiences. Our gaming partnerships are designed to create cultural resonance for the brand through content and exclusive, 'money-can't-buy' experiences to reward and engage our valued cardholders.
At Visa, we see Gaming as more than just an industry - it’s an ecosystem of engagement, creativity, and shared experiences. Our gaming partnerships are designed to create cultural resonance for the brand through content and exclusive, 'money-can't-buy' experiences to reward and engage our valued cardholders.
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Mana Partners
Mana Partners
Mana Partners