By partnering with EA Sports FC Mobile - the region’s #1 football game - and activating at the FC Mobile Festival Series, Visa positioned itself as the preferred way to pay in the gaming ecosystem.

Samsung set out to build brand relevance with university students across Southeast Asia by tapping into mobile gaming and partnering with MLBB, the region’s leading title.

Garnier engaged Gen Z audiences across SAPMENA through authentic, creator-led storytelling tied to the EA Sports FC Mobile Festival

LEGO launched an interactive, playable end card that let viewers build and race their own LEGO Formula 1 cars, transforming the LEGO x F1 collaboration into an engaging, hands-on digital experience that turned viewers into players.

Subway reignited excitement for the Subdog in ANZ through a creator-led RivalX campaign featuring community challenges, tournaments, and rewards, driving engagement and connection with gamers through playful, competitive experiences.