Garnier x EA Sports FC
Garnier engaged Gen Z audiences across SAPMENA through authentic, creator-led storytelling tied to the EA Sports FC Mobile Festival
Garnier engaged Gen Z audiences across SAPMENA through authentic, creator-led storytelling tied to the EA Sports FC Mobile Festival
Partnership
Activation
Creators
Garnier x EA Sports FC
Challenge
To further elevate Garnier’s presence in gaming culture by connecting with Gen Z audiences across SAPMENA through authentic, creator-driven storytelling aligned with the EAFC Mobile Festival — strengthening both brand awareness and product consideration.
Challenge
To further elevate Garnier’s presence in gaming culture by connecting with Gen Z audiences across SAPMENA through authentic, creator-driven storytelling aligned with the EAFC Mobile Festival — strengthening both brand awareness and product consideration.
Challenge
To further elevate Garnier’s presence in gaming culture by connecting with Gen Z audiences across SAPMENA through authentic, creator-driven storytelling aligned with the EAFC Mobile Festival — strengthening both brand awareness and product consideration.
Solution
Garnier partnered with 23 creators across Thailand, Indonesia, India, KSA, and UAE, selected for their resonance within gaming & lifestyle content. Creators were briefed on the #GarnierGameFace concept and activated across pre-, during-, and post-event phases via: Real-time event coverage in Bangkok, Skincare rituals and co-branded swag unboxings. Meet & greets, booth visits, and creator livestreams
Solution
Garnier partnered with 23 creators across Thailand, Indonesia, India, KSA, and UAE, selected for their resonance within gaming & lifestyle content. Creators were briefed on the #GarnierGameFace concept and activated across pre-, during-, and post-event phases via: Real-time event coverage in Bangkok, Skincare rituals and co-branded swag unboxings. Meet & greets, booth visits, and creator livestreams
Solution
Garnier partnered with 23 creators across Thailand, Indonesia, India, KSA, and UAE, selected for their resonance within gaming & lifestyle content. Creators were briefed on the #GarnierGameFace concept and activated across pre-, during-, and post-event phases via: Real-time event coverage in Bangkok, Skincare rituals and co-branded swag unboxings. Meet & greets, booth visits, and creator livestreams
Result
44.3M+ organic social reach across platforms, +51% GMV (sales) vs BAU in Thailand, +46% new to brand sales in KSA. It worked because we created content localised and authentic to the community, with a cohesive voice and brand role, native to each platform (Youtube for long-form and livestreams, IG & Tik Tok for short-form content).
Result
44.3M+ organic social reach across platforms, +51% GMV (sales) vs BAU in Thailand, +46% new to brand sales in KSA. It worked because we created content localised and authentic to the community, with a cohesive voice and brand role, native to each platform (Youtube for long-form and livestreams, IG & Tik Tok for short-form content).
Result
44.3M+ organic social reach across platforms, +51% GMV (sales) vs BAU in Thailand, +46% new to brand sales in KSA. It worked because we created content localised and authentic to the community, with a cohesive voice and brand role, native to each platform (Youtube for long-form and livestreams, IG & Tik Tok for short-form content).
Garnier engaged Gen Z audiences across SAPMENA through authentic, creator-led storytelling tied to the EA Sports FC Mobile Festival
Partnership
Activation
Creators
Next
Project
Mana Partners
Mana Partners
Mana Partners