The gaming communities across South Asia, Southeast Asia, the Middle East, and Oceania is deeply intertwined with cultural moments like Ramadan, Lunar New Year, and Diwali, presenting unique opportunities for brands to connect with audiences. These moments see a surge in gaming activity, with players embracing themed events, in-game purchases, and social play, making gaming an ideal platform for cultural engagement.

This report highlights successful brand activations such as PUBG: Mobile’s Ramadan event and Genshin Impact’s Lantern Rite, showcasing how immersive, culturally relevant content can deepen player connection and drive participation. From in-game partnerships to beyond-the-game media campaigns, it outlines actionable strategies for brands to harness gaming’s potential to amplify their message, foster community engagement, and ultimately drive impactful marketing outcomes.