Subway Subdog
Subway reignited excitement for the Subdog in ANZ through a creator-led RivalX campaign featuring community challenges, tournaments, and rewards, driving engagement and connection with gamers through playful, competitive experiences.
Subway reignited excitement for the Subdog in ANZ through a creator-led RivalX campaign featuring community challenges, tournaments, and rewards, driving engagement and connection with gamers through playful, competitive experiences.
Creative
Creators
Activation
Subway Subdog
Challenge
The brand faced an opportunity to play into its strengths and enhance its online presence, aiming to better attract, engage, and convert its target audience into loyal customers within a highly competitive market.
Challenge
The brand faced an opportunity to play into its strengths and enhance its online presence, aiming to better attract, engage, and convert its target audience into loyal customers within a highly competitive market.
Challenge
The brand faced an opportunity to play into its strengths and enhance its online presence, aiming to better attract, engage, and convert its target audience into loyal customers within a highly competitive market.
Solution
We crafted a refined and cohesive brand identity, redesigned the website to deliver a smoother and more intuitive user experience, and implemented a data-driven marketing strategy designed to boost visibility, deepen engagement, and strengthen customer trust.
Solution
We crafted a refined and cohesive brand identity, redesigned the website to deliver a smoother and more intuitive user experience, and implemented a data-driven marketing strategy designed to boost visibility, deepen engagement, and strengthen customer trust.
Solution
We crafted a refined and cohesive brand identity, redesigned the website to deliver a smoother and more intuitive user experience, and implemented a data-driven marketing strategy designed to boost visibility, deepen engagement, and strengthen customer trust.
Result
The brand achieved higher recognition, increased website traffic, improved audience engagement, and significantly boosted conversion rates, leading to stronger customer relationships.
Result
The brand achieved higher recognition, increased website traffic, improved audience engagement, and significantly boosted conversion rates, leading to stronger customer relationships.
Result
The brand achieved higher recognition, increased website traffic, improved audience engagement, and significantly boosted conversion rates, leading to stronger customer relationships.
Subway reignited excitement for the Subdog in ANZ through a creator-led RivalX campaign featuring community challenges, tournaments, and rewards, driving engagement and connection with gamers through playful, competitive experiences.
Creative
Creators
Activation
Next
Project
Mana Partners
Mana Partners
Mana Partners