Creative

LEGO launched an interactive, playable end card that let viewers build and race their own LEGO Formula 1 cars, transforming the LEGO x F1 collaboration into an engaging, hands-on digital experience that turned viewers into players.

Subway reignited excitement for the Subdog in ANZ through a creator-led RivalX campaign featuring community challenges, tournaments, and rewards, driving engagement and connection with gamers through playful, competitive experiences.