Partnership

By partnering with EA Sports FC Mobile - the region’s #1 football game - and activating at the FC Mobile Festival Series, Visa positioned itself as the preferred way to pay in the gaming ecosystem.

Samsung set out to build brand relevance with university students across Southeast Asia by tapping into mobile gaming and partnering with MLBB, the region’s leading title.

Garnier engaged Gen Z audiences across SAPMENA through authentic, creator-led storytelling tied to the EA Sports FC Mobile Festival